When you’re trying to build your business in the most populous city in Tennessee (and the capital of country music no less), it’s more important than ever that your brand stands out online.
Your website is how users interact with you virtually. That means it’s making hundreds, or even thousands, of impressions on your customer base before they even walk in your doors. So it’s critical to equip it with effective, personalized content designed to drive engagement.
Lifted Logic builds custom websites and digital marketing efforts for businesses of all kinds near you in Nashville.
We’ve worked with hundreds of organizations to create digital experiences that convert users into revenue.
No matter what kind of business you are, or what industry you belong to, Lifted Logic can help you achieve your goals. We’ve worked with many Nashville businesses to create digital marketing masterpieces that drive conversions and turn web travelers into loyal customers. We do that by getting to know you. We want to learn about your mission, values, team, and goals, and then we’ll strategize. Our team uses proven methods, key performance indicators, and informative data to come up with the most impactful solutions.
The launch of your new website doesn’t mean our team hangs up our mousepads and logs off. Being able to properly maintain and grow your website is just as important as the design. We want to help you and your site reach your fullest potential. That’s why we offer free training services for the lifetime of your Lifted Logic site, to give you all the tools to track performance and manage your website.
A quality website is a strong foundation for any business’ marketing efforts. But what happens next? Getting people to visit your site! To help clients continue to grow, we offer ongoing advertising campaign management and marketing packages. We’ll help you combine additional SEO content, newsletters, social media, and professional photo and video work to continue pushing you toward your business goals. Plus, we’ll help you put together the right package to fit your needs. Our content strategists, writers, and designers create professional branded content sent straight to you each month.
More of a DIY person? We understand. If you’re not ready to commit to one of our marketing plans, we’ll help you create your own. We offer every client free SEO blog training, so you can learn some of our digital agency’s best practices when it comes to planning and outlining content, or optimizing for search. We’ll walk you through our process. Teach a man to fish, right?
The city of Nashville has several key industries that keep them in business, including construction, financial services, manufacturing, healthcare, automobile production, entertainment, printing & publishing, technology development, and retail. Everyone from Pinnacle Bank to the Kroger Company calls the city home. But what makes Nashville special is its combination of southern charm and passionate professional community. In fact, in 2021, Nashville was voted the best place to live in the country.
This is where knowing your audience comes into play. Both a small business and a major corporation need an online presence that’s engaging, authentic, and magnetic—they just need to do it differently. Similarly, successful marketing for financial services and a retail store look like polar opposites, but they should be alike in their intentionality in cultivating an online persona and driving conversions through thoughtful web design. As a leading digital agency near Nashville, that’s our cup of tea 🫖 Effective digital storytelling is the name of our game, and we play it well. We can help your big or small business cultivate a web landscape that illustrates your mission, values, and why people should work with you. We hope our website does that for you.
Digital storytelling is what makes the world wide web go ’round (and cat videos 😹). Digital storytelling is where thoughtful text, engaging visuals, quick loading speeds, and user-friendly function meet. Every aspect of your site works together to capture a user’s attention in just a matter of seconds. Your website tells your story from the way that it looks, how it works, and what it says. Successful digital storytelling is exactly what you need from your web design and digital marketing agency. At Lifted Logic, we are fully in-house. Our content, design, development, and photo and video teams are equipped to create everything you need to build a quality website.
Why optimize site content?
We live in an age where Google is also a verb. Need a quick answer? Google it! People rely on search engines every day to get the information they need from the most relevant and useful sources. Everything from how to fix your leaky faucet to the worst dressed from last night’s A-list event is available at your fingertips at all times.
One of the biggest components of search engine optimization (SEO) is aligning your content and efforts with user intent. This means creating web content that matches more than just the words, but also the intention of the users you’re trying to attract. Basically, in order to be the most “findable” on the web, you want to be the most relevant result that Google, Bing, Yahoo, or anywhere else could serve up.
Lifted Logic’s approach to web writing is unique. We combine creative writing, tenets of digital storytelling, and technical SEO tools to help search engines notice and rank your site in their results. With us, you don’t have to compromise your personality for readability, or for results. You can have it all.
Another major component to site content optimization is location. As much as you want your strategy to match who you are targeting and what they need, you also need to consider where they are. Does your business depend on local customers? Are you trying to expand your clientele nationally or even globally? SEO is key to achieving these goals.
Step #1: start close to home. If you’re a business in Nashville, you want to show up when people in Nashville are searching for terms related to your business. If you’re at the beginning of your SEO journey and you’re located in a suburb like Franklin, Brentwood, Spring Hill, or Hendersonville, you need content specifically optimized for that place, not Nashville. Once you’ve mastered the areas closest to you, the rest of the world is your oyster.
We’re so glad you asked (we love this part). What makes Lifted Logic the best digital agency around is our ability to combine strategy, content, design, and development to build a website that doesn’t make any sacrifices—functionality, effectiveness, or aesthetics. You could rank first in Google for every search-worthy keyword you want, but it won’t matter if the web page users land on isn’t relevant to them, doesn’t look good, or is hard to use. Give the people what they want!
This means we have to look at your business like the special, unique entity it is. Your business has a story to tell. The colors, fonts, and layout communicate how users should feel about you. The page pathways, buttons, and forms help users get the information they need. The content educates and convinces them as to why they should work with you. Your business deserves a web development agency as well-rounded as you are, so look to the team that can do it all.
Nashville is an ever-changing, ever-growing metropolitan landscape. A melting pot of music, cuisine, and culture that has grown around a beating heart of diverse industries. It is a place for young professionals, families, and older generations alike. Naturally, the folks that call it home are the kindest, most helpful city slickers you’ll ever find.
So if you’re a business in Nashville, where do you fit in? We’re strong believers in using digital storytelling to position and cultivate your online presence. That means everything about you, from your website to your social media to your marketing efforts, should illustrate to the people of Nashville what your brand, mission, and values are as a company. Plus, do it in a way that’s engaging and enticing to your audience.
In a world where everything is online, it’s easier than ever for people to bypass your business if it doesn’t stand out in the right way. In other words, knowing who you’re speaking to is just as important as knowing what to say. Knowing your audience means managing the expectations of your website users with intelligent web design. Let’s keep going with this.
There is a lot at play when people use online search engines like Google. We don’t know about you, but this is something we do all day, every day, as a digital agency near Nashville. So if you want search engine users to show up at your business’ website, you need to build your site in a way that reflects a user’s search intent as it’s related to your industry, products, or services. For example, “web design” and “web designers” sound really similar, but the intent of the users behind the search is vastly different. One is hoping to find an agency or service; the other could be looking for individual or career information. So imagine your business pops up during this search. You want the users to land on a page with relevant content that makes them keep reading.
We specialize in creatively constructing the content on your website to match the intent of search engine junkies. We help businesses effectively employ strategies like SEO, high-quality writing, professional photo and video, technical website building, and more. These are skills that take careful planning and dedication to detail. Each piece comes together to create an authentic, story-driven reflection of who you are while also being optimized for search engines. Matching user intent is what converts users into clients, and your website into a data-powered tool that drives growth.
Nashville is a city above the rest. You have it all, from music venues to stunning parks to finance headquarters. It’s not downtown, it’s Broadway. More vibrant. Dynamic, if you will. And your Nashville-based business should have a website that raises the bar. You have to know who you are and who you want to attract.
More than just citizens of Nashville, what kind of people are your clients, customers, patients, or patrons? What do they value or care about? What are they looking for in your business before working with you? Lifted Logic combines industry knowledge, analytical insights, and your business’ personality to help you strategize about how to best represent you online.
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Every service from Lifted Logic is collaborative, from your website to your marketing plans to à la carte services. If you have an idea that could use some feedback, or have any miscellaneous content, design, or development needs, just reach out. Our team can help you create infographics, business cards, logos, e-commerce, lead-generation tools, and more to bring your ideas to life.
We also offer consulting services. We’ll use data from your website and marketing efforts to help you track things like conversions and ROI.
Ready to work with our team of SEO, marketing, and web design nerds? Reach out for a free consultation with us.
Enough about us! We’re web design experts first, but second, we’re travelers, foodies, coffee connoisseurs, art buffs, pet people, and more! To prove it, here are some of the must-see spots and favorite things to do in Nashville.
*Is this super relevant to what we do? Eh, not directly. We just couldn’t help but take the opportunity to call out the businesses we love to support.
