How do people feel when they visit your website? Can they easily and quickly tell who you are and what your business does?
Your website sets the tone for your digital presence and is often the first introduction people have to your business. In today’s marketing world, your website is as important as the decor at your physical location, whether it’s an office or a retail store. Maybe even more important in a world dominated by Zoom where we can easily conduct business from anywhere!
For instance, Lifted Logic is Kansas City-based, but we also provide our services as an award-winning web design and digital agency near Nashville! We work with businesses from around the globe to build brands, increase revenue, and grow your business on your terms.
Writing for the web differs from writing for print media like newspapers (remember those?) and books. With print media, you can assume the reader is in it for the long haul and ready to read every single word on the page.
In fact, if you’re reading this little SEO flyout, you’re among the smaller percentage of users on a website. Most users skim web pages; they don’t read every single word. That’s why headings and images are important. That’s also why it’s critical to frontload the most important information at the top of the page.
Take, for example, how we tucked this long block of text out of sight and lead with our contact and a quick summary of what we do at the top of this page.
We know it can be hard to remove yourself from your business, but it’s essential to think like a user when you’re creating your digital media.
But we get it! You’re busy being a boss and running your business. You might not have the time to dedicate to creating top-tier content. That’s why we want to humbly offer our services for marketing and web design near Nashville to help you tell your digital story. We’ve been doing this for years and can provide the expertise you need to grow your business.
Our strategy is telling your brand’s authentic story through content that’s optimized for search. To do this, we use what we know about your target audience, user intent, and your business to make sure users know that your services are the solution to their problem.
We love building long-term partnerships with our clients to help their business crush their game. But we also offer free training on SEO and digital marketing for our clients. At the end of the day, we want you to succeed.
What is UX? It’s a central aspect of web design that ensures your website creates a relevant and meaningful User Experience (UX). If you’re working with a digital agency in Nashville and they don’t consider UX, you’d be better off elsewhere.
Many moons ago, it was believed that you could have either a beautiful website or functional SEO, and that never the two should meet. At Lifted Logic, we challenged that assumption by marrying kick-ass design with SEO that got real results.
These days, “Google” is a verb, not just a business. Want to see a funny cat video? Need a date night idea? Google it. With the advent of Alexa, Siri, and Hey Google, people rely on search engines every day to answer their most pressing questions.
Search engines reward content that satisfies users. Basically, to be the most “findable” on the web, you have to be the most relevant result. Having a site designed with UX in mind also makes it more enjoyable for users to interact with your site, which makes them stick around longer, which makes your analytics look good and boosts your rankings even more. It’s a nice little cycle once you break into it.
We know that getting started with SEO can feel overwhelming, but the biggest lift is at the top. The first step is to make sure your website provides a firm foundation for the rest of your digital marketing to rest on.
When we “optimize” content, we’re not just writing attention-grabbing, easy-to-read copy. We’re writing it to help search engines find your content and rank it higher. When your entire website is optimized, it creates a ball of synergistic SEO content working together to boost your business in search results.
After that, the rest of your digital marketing efforts get to build on top of your website. SEO blogging, social media, and other advertising efforts lead users to your website. It’s a crucial part of your overall marketing funnel.
What makes Lifted Logic one of the best digital agencies for web design near Nashville is our ability to combine strategy, content, design, and development to build a website that converts users and builds revenue.
Music is a universal language, and Nashville speaks it fluently. These days, business success requires the ability to navigate digital spaces with the kind of harmony you expect at the Grand Ole Opry.
Music City has seen steady population growth over the past several years, and in some years, it’s been one of the fastest-growing cities in the country. A real southern boomtown if you ask any number of publications that have commented on it.
Not only that, Nashville is recognized as one of the best places to start a business in the United States right now. There are over 50,000 small businesses, and you could be one of them! With a diverse economy that has room for growth in multiple sectors, there’s never been a better time to start cornering your share of the market.
Nashville is a city full of creative and driven people, so you need to work hard to stand out from the crowd. As your digital agency, Lifted Logic has your back in all facets of your digital marketing and business.
The easiest way to stand out from the crowd is to find your crowd. By that, we mean targeting the right audience for your business. The beauty of SEO done right is that it puts your site in front of the users more likely to engage with your content and purchase your products or services.
Let’s take a basic example. If you’re selling hearing aids, it makes no sense to spend your money trying to get in front of 20 to 30-year-olds. That’s not your target market. With a well-chosen keyphrase and an optimized page, you can land your products right in front of the demographic most likely to purchase them. You don’t even need to use paid advertising! (Although we can help you with that too!)
The music industry isn’t the only one that benefits from having a well-honed voice. A large part of digital marketing is knowing how to talk to your audience. First, think about who you are as a company, but also think about who your audience is. How do they want to be talked to?
Working with Lifted Logic for digital marketing and web design near Nashville can help make sure you sound like you across all your platforms.
Web Content
Website Content
Search Engine Optimization
Web Design
User Experience
Functionality
Web Development
Frontend Development
Backend Development
We work with clients across all kinds of industries, so we’re always learning more about how to spice things up creatively on the web. Tell us your wildest business ideas, and we’ll tell you whether they’ll work! We offer consultations where we can discuss your goals and look into conversion tracking to make sure you get a solid ROI and aren’t on a wild goose chase.
As a full-fledged agency for digital marketing and web design near Nashville, we also provide à la carte services for content, design, photos/videos, development, and more. We have you covered on everything from logos to commercials.
Ready to work with our team of SEO, marketing, and web design nerds? Reach out for a free consultation with us.
