Digital Marketing near Omaha

We Go Beyond Websites

Lifted Logic began by building websites, but we quickly evolved into a marketing machine. We did this because your website is one of your most important marketing tools. Websites and marketing are inextricably linked. Our fantastic team was already equipped to handle your content ideas, so why not!

Search Engine Optimization (SEO) is known for its dependence on an always-evolving algorithm. While this is accurate, certain overarching principles of SEO have stayed true to themselves. The most steadfast, vital of these principles is that fantastic content will win out. Ultimately, search engine algorithms are designed to deliver the most desirable results to their users. 

If users aren’t seeing the type of results and content they are looking for, they might switch to a different search engine. So Google, Bing, Yahoo, and others are very motivated to promote high-quality content. That is why producing the best content possible is so important to us.

You could try to make and post optimized content yourself. There are businesses out there who do that. But trust us, it takes more time, effort, and expertise than it may seem. Many content creators are able to use their own perspective to determine what users want to see. And that can work. But at Lifted Logic we use proven methods of garnering an audience. Numbers, statistics, analysis, that’s how we begin to build content. You are busy running a business, let us do the marketing for you.

Lifted Logic has talented teams of strategists, writers, designers, developers, and more to support you in building content that your customers desire. People are using search engines to find what they need more than ever. For your business to excel, you have to meet them where they are at. 

Resources We Provide

Some web developers will build out your site, launch it, and say sayonara! You won’t get rid of us that easily. We see your site launch as the beginning not the end. Our team will supply lasting support for your digital marketing journey. Some of our continued services include monitoring your website’s performance over time as well as training on how to fully utilize your site.

Education on updating your pages and more will be at your fingertips. Want to push your business to the next level? We offer paid advertising campaigns and ongoing marketing plans as well. Our expert staff will do all the counseling you need on this when the time comes.

That time can be as soon as you like it or a few years from now. It is our pleasure to build a lasting relationship with you that is mutually beneficial. Digital marketing is a vast world, and we will guide you through at your own pace. The education we provide is free and easy to access. Lifted Logic is chock full of nerds that are happy to geek out over the internet with you.

Building Relationships In Your Area

Whether it be Omaha, all of Nebraska, or the entire midwest, it is critical to understand your customers. The best way to communicate effectively with someone is to know everything about them and cater to their needs. You might appeal to their sense of right and wrong. You may consider how they spend their freetime and what they prioritize in life. 

Every detail is a clue that helps you say the right thing at the right time in the right place. The staff at Lifted Logic are digital marketing experts that will make you the talk of the town in Omaha. Knowing all about your customers is a bit more challenging than knowing all about your friends and family. That is why we have a whole team of strategic thinkers prepared to learn everything about your audience.

We think in terms of demographics and personality. This helps to determine if your online presence should be silly and light-hearted or composed and educational. Maybe your company is a little of both and more.

Creating Content That Converts

Once we have compiled all the information about your target customer, our artists get going. Lifted Logic is home to designers, writers, illustrators, videographers, and more. They take this comprehensive persona of your ideal customer and churn out content that will wow them.

All of that content is carefully designed to create an online funnel. This funnel directs users all sorts of places, but mainly you. Links are the foundation of our results. Links can be to your website, online store, appointment scheduling tool, or something entirely different. The only required element is that the link leads to growth for your business. 

Be Attention Seeking

There’s plenty of fish in the sea when it comes to the internet, but that means there’s plenty of fisherman too. Industries have been evolving to include the digital landscape for decades now. The result? An endless cacophony of shouting from every direction.

To cut through the noise, you have to be attention seeking. Luckily, you are in Omaha. A city of this size allows for lots of fishes without too many fishermen. It is important to have room for growth and expansion in your area.

In order to take advantage of your prime location, you need SEO, or search engine optimization. SEO may sound strange and confusing, but we have it in the bag. It just takes the right amount of time, tactics, and ability to adapt. Keeping up with ever-changing algorithms and user trends is our favorite thing to do.

Did you know that when you make a Google search it can fall into one of four categories? We call this “user intent.” An online search is always looking for either informational, transactional, commercial, or navigational content. Chances are, you looked up “digital marketing” or “web agency,” and Lifted Logic popped up. That was not by accident.

You just did a commercial intent search, and we were ready for it. We understood that the words you used indicate that you are researching online marketing like ours before committing to a buying choice. Our site is optimized to capture that sort of search.  

Why are we droning on about this? We are trying to communicate how crucial SEO is! You need to design your online content in a way that it shows up for the people who are looking for you.

The Storybook of your business

You have likely heard before that your website should tell your story. But what does that mean? Your website users should come away wanting to be a customer. Telling the wrong story can keep that from happening and the right one should ensure it. The wrong story can be a lot of different things.

A common “wrong story” told by websites is that your business is hard to access, confusing to use, and bad at communicating. Picture your perfect customer choosing a tab expecting to find services but only seeing contact information. Or think of them trying to look through a photo gallery but coming to an empty, out-of-date page. A great website will be simple to use and have a clear message at every turn. Strong design, navigation tools, and logical outlining is the key to achieving a great website. 

Telling a good digital story is not like writing a paper in school or typing an email. Sure, those require clarity and logic, but the context is much different. Online you have mere seconds to catch your customer’s eye. But the ability to hold their attention can mean major growth for your business.

Marketing Yourself Digitally

Pamphlets and mailers have their place, but so does online marketing. In today’s landscape, a digital presence is a necessity. Omaha is a big city with thousands of businesses and hundreds of thousands of consumers. Some will find your front door on foot, but many more will stumble onto your site.

With so many people spending so much time online, it has become integral to be a major player on the internet. If you are not utilizing digital marketing in Omaha, you are missing out on a large percentage of the market. You are capable of reaching so many more consumers than you can imagine.

Optimizing Your Online Presence

Have you ever heard of search engine optimization or SEO? Well, it’s a big part of what we do here at Lifted Logic. SEO is what enables your website to show up at the top of search engine results. When a user Googles, Yelps or screams into the digital abyss, we want your name to appear front and center.

Search engines are designed to help the user first. They prioritize high quality content that is most likely to satisfy the users query. Search engines use highly intelligent algorithms to do this. These algorithms have evolved over the years to snuff out the frauds and cheaters. That means in order to rank highly, you have to be just as smart as the algorithm. And we are!

At Lifted Logic, we prioritize the user’s intent, location, and overall experience to give your website the upper hand. Intent can be the tough part; it’s all about semantics. We look at the exact language a consumer might use and put our detective skills to work. This allows us to create content that turns users into your customers. 

All about Location!

Location is super important to the SEO process in the same way that it’s super important to you. Like we said, when users search the internet, it is best that your business appears as close to the top as possible. A big chunk of searches include a city or area because consumers want nearby resources. The algorithm also factors in location when trying to show users relevant results.

You might be located in Omaha, but you don’t want to limit your options. When consumers search for your product or services from the surrounding area, you should show up for them too. Different business models operate off of different consumers. Your business’s specific objectives, operations, and clientele will impact what areas you want to target.

For example, say you are located in La Vista, NE. People in La Vista, NE are more likely to come to your store than those in the center of Omaha. So, it is crucial that those searching the internet in La Vista, NE find you before they find a similar business in Omaha, NE. Make sense? Overall, the idea is that before you take on the world, it is best to have your city down.

The Omaha area is on the upswing. Armed with a low-cost of living and a charming energy, it is a magnet for new businesses and new clients. You need to capitalize on your growing community. And the sooner the better!