Marketing Agency near Phoenix

The Past

Our digital agency has performed all sorts of marketing tasks for all sorts of companies. Lifted Logic likes to hear about the what and how of your business, but we love to hear about the why. We build sites, content, and relationships based on your passions and purpose. However, we don’t just work in abstracts, we are huge fans of numbers. Data, analysis, impact, and results are what really get us excited.

The Present

When you’re our client, we don’t just deliver the content you paid for. We deliver continued support, regular check-ins, and as many ideas as your heart desires. Lifted Logic sets you up to be successful and stays close to pick you up when you fall. Your team at Lifted Logic will continuously monitor the performance of your website and ensure that it delivers the results we expect. If you’re looking to update and change your website yourself, we offer free training to do just that. Every night, we dream about your website living a long, meaningful life.

The Future

Developing your website is our honor, but we offer much more. At some point, your site will become self-sustaining, and might only need work when your business makes changes. That’s when we recommend growing your marketing efforts. Lifted Logic has a range of services from AdWords advertising campaigns to social media management.

Every business grows at its own pace. Marketing should be highly customized to your unique needs and wants. If expansion is your goal, we can take you there. Other opportunities in the digital space include complete ongoing marketing packages, a la carte deliverables, and professional videography. No matter what you are interested in, Lifted Logic can personalize our work to your goals.

The Changing Landscape

A [not so] long time ago in a galaxy far far away, advertising with television, radio, and print was more than enough. That is not the case anymore. The internet revolutionized mass communication. Tools for connection and persuasion are super abundant online, so marketers have swooped in. Today’s advertising landscape demands that you go digital. Television, radio, and print still have their place, but they can no longer stand alone.

Users Are A Captive Audience

If you’ve been wondering where your customers are, they’re probably online. The internet is to people as honey is to bees. Internet users expect an impressive digital presence. Most people, especially younger generations, immediately look for a website when they hear about something new. This is where they learn and gather information that guides how they will interact with your business.

When internet users find your website, you want them to be impressed and intrigued. The problem is, users are getting harder and harder to impress. A professionally designed and built website is integral to success in today’s landscape. And it’s not the most straightforward process. All website content needs to be optimized for discovery and interaction online. From file sizes to backend coding to the language in your blog titles, everything requires specific care. Paying attention to these details is our specialty.

Lifted Logic was born in the internet age and navigates it with ease. We are more than comfortable with the nitty gritty tech stuff and the artsy fartsy content stuff. Our expert team includes marketing strategists, developers, designers, writers, videographers, and much more. The people at Lifted Logic know exactly what users expect from you and how to deliver it to them.

Modern internet users are demanding, smart, and lacking when it comes to attention. That’s why the content on your website must be designed with the details and big-picture in mind. As we mentioned earlier, internet users are always growing more expectant. Many adults today grew up with the internet. And they don’t understand the older generations who don’t get it like they do. They demand more than accurate, information; they also want it fast, ethically sourced, morally delivered, and beautifully packaged. Marketers used to treat consumers like dummies. Consumers now know better. Media literacy and the awareness that they are being advertised to is always increasing. This is all not to mention that you only have mere seconds to grab their attention and just a couple more to hold onto it.

The Internet Is Bursting At The Seams

So, not only is the internet abundant with users, it’s also chock full of your competition. Competing online has pros and cons. You have access to a much larger pool of people, but there are also many more distractions. It is important that consumers can find you online. How do you become “findable?” Well, it just so happens that that’s one of our favorite topics!

Being “findable” is accomplished through search engine optimization or SEO. SEO is a set of best practices that we use in marketing to refine a website and it’s content. The reason this is necessary is because of the algorithms search engines like Google use to serve up results to their users. Search engines only have one real goal: to find what users are searching for and give it to them. Algorithms are designed with this in mind. SEO best practices appeal to the algorithm’s sensibilities.

Lifted Logic is different from other SEO practitioners because we don’t fall for cheap tips and tricks. You may have heard that the algorithm is always changing which is true. You might have also heard that this means SEO is always changing which is not so true. Sure, we pay close attention to algorithm updates and announcements, but we hold fast to an unchanging principle.

No matter how the algorithm changes, it will always be designed to prioritize the content users are looking for. So the solution is simple, we make content that users are looking for.

The Internet & Phoenix

Phoenix is the heart and soul of Arizona. It is the largest capital city in the U.S. with over 1.6 million residents. Phoenix is home to an incredible amalgamation of unique customs and heritages. It also has fascinating geography from mountains to desert or suburbs to city; Phoenix really has it all. And it’s not done growing. Armed with a decent cost of living and year-round sun Phoenix will only continue to rise. (See what we did there? Phoenix. Rise. Never mind.)

The point is, you live in a great place with opportunities galore. Help yourself by getting a website that can capitalize on that for you.

Working & Marketing in Phoenix

The collection of organizations and companies in Phoenix is just as large and varied as the people who live there. Many different industries are finding great success in Phoenix. For example, manufacturing, transportation, aerospace, and healthcare are all doing very well. Living in this competitive market is a blessing and a curse. Lifted Logic will teach you to navigate the curse and take full advantage of the blessing.

Building Relationships in Phoenix

You might be wondering how we get you connected with all 1.6 million people in Phoenix. The truth is, we won’t. Don’t get us wrong, we could if we wanted to! But that is not the most effective goal. Imagine you are holding a gala to raise money for blueberries. Why? They’re yummy, super healthy, and people forget about them. Anyways, do you want 200 or 20 people to attend? Most likely, you’re thinking 200 sounds a lot better than 20. Now, let’s complicate the scenario.

Would you rather have 200 vegetable enthusiasts or 20 blueberry-loving millionaires in attendance? If you are anything like us, your answer just changed. Lifted Logic will choose 10 interested consumers over 100 uninterested consumers any day. We use our strategic minds and digital expertise to discover and target your version of blueberry-loving millionaires.

Our team will learn everything about your ideal customer to do this. They will ask questions like: Where did they grow up? What do they prioritize in life? How do they do their shopping? Why do they need your product or service? The answers to these questions allow our team to seek the right consumers and destroy the competition.

The Importance of Location

Geography plays a critical role in marketing online. SEO (search engine optimization) best practices include prioritizing location in your content. Simply adding a location to your blogs will help users in that area to find it. It’s important that you target people in the right areas because earning local business is important to long-term growth. Additionally, you want people in your area to find you before they find another business.

It is important to remember that different businesses have different goals. If you offer in-person services, local business is the most valuable part of your company. If you ship products all over the nation via e-commerce, you will want to spread your digital wings beyond Phoenix.