The world is more online than ever, and your business’ website makes an incredible amount of first impressions on your behalf.
Does your site align with everything your company offers? Do users feel like they know you? Are you making a lasting impression? There are a lot of variables that make up a highly effective business website.
Lifted Logic is based in Kansas City and recognized nationally as a 100% in-house web design and digital marketing agency. We help businesses build their brand, implement strategy, and produce results to improve your online presence and grow your business.
As a digital agency near Omaha, we’ve built custom websites and marketing campaigns for all kinds of businesses. Whatever your industry, our team can help you tell your story through a functional, engaging website.
We’ve worked with hundreds of organizations to create digital experiences that convert users into revenue.
The word optimize is key here, and it basically means that we tailor the content of your site to help search engines find and rank your site. Growing your website’s organic reach makes you “findable” online. There is a reason “Google it” has made its way into everyday language! Search engines like Google, Bing, Yahoo, and others work to find and display the best results to a person’s search query, and people rely on search engines to find the information they need more than ever before.
Because of this, SEO (Search Engine Optimization) is incredibly important if you want to show up for what’s relevant to your business: your products, services, menu offerings, etc. With SEO in mind, the content Lifted Logic writes is not only optimized, but creatively written. We use digital storytelling best practices along with SEO tools to help search engines like Google notice and rank your website pages in Omaha and beyond.
One of the largest components of SEO is aligning the words and phrases you’re optimizing for with user intent. User intent is the purpose behind what a person searches, and we tailor your site content to match the intention of popular search queries.
Web support from a digital agency near Omaha can put your business ahead of the SEO curve, but there are even more benefits to working with Lifted Logic. Our sites aren’t just optimized for SEO; they’re expertly crafted with beautiful visuals and a high-quality user experience.
After your site launches, we stick by your side 🤝 Our team of web nerds is there for your post-launch to check in on your site’s performance. We even offer training to help you use your website to its fullest potential! We’ll teach you how to make easy updates, build new pages, and more for the lifetime of your website.
Ready to take your site even further? We offer AdWords advertising campaign management and ongoing marketing packages. These packages aim to grow your site’s SEO power and meet other established goals using SEO blog content, newsletters, social posts, and professional photos and videos. Our team customizes all of these to your brand and marketing plan. We have a lot of package options, whether you want to dip your toe in or cannonball into ongoing marketing with Lifted Logic. Working with our digital agency near Omaha means you get the support you need, when you need it.
If you’re not quite ready to take things further, no problemo. We are happy to train our clients on what we do and how we do it. Our team loves nerding out and showing others the ropes, so we offer free SEO blog training! We’ll meet with you and walk you through our entire process, from the basics of planning and outlining written content to the technical side of SEO writing.
Nebraskans, Omahans, whatever you call ’em, it’s important to know your audience, A.K.A. your customer base. What are their values? What helps them trust you as a company? Nebraska has Midwestern values and tight-knit communities, so it’s important to do your research, find out what makes your customer base tick, and then tailor your website content to them.
Our content strategists can help you answer all of these questions and more to find the perfect balance of your brand’s voice and tone. Are you keepin’ it casual, ensuring you come across as a highly educated professional, or somewhere in between? We can help you nail down these traits to write site content that best engages your target audiences.
We’re stressing the importance of appealing to your audience, writing helpful content, and driving leads to your website through SEO. Not only that, but once a user gets there, they want to have a great experience with an easy-to-use design, navigation, applications, and more. SEO-optimized content, design, development, and visuals all come together for a high-quality website.
Sounds like a lot of work, right? Trust us, it is. But also trust us in knowing that a high-quality website can grow your business exponentially. If you’re looking for a digital agency near Omaha to take your business to the next level, Lifted Logic has you covered.
In essence, digital storytelling is not quite like any other style of writing. You can’t write the same way you’d write a college essay or your cover letter. Remember the constraints: we have less than 10 seconds to capture a user’s attention. This means witty-yet-straight-to-the-point copy, eye-catching visuals, intuitive design, and many other variables. Oh, and it’s all written in a way to help you rank well on search engines. No big deal. (Yes big deal.)
Sure, many people think of cornfields and bad wifi when they think of Nebraska, but we both know that’s not true 😉 Omaha is a bustling city with an affordable cost of living and a great economic outlook. Like other top U.S. cities, Omaha is more online than ever, making it increasingly important for your business to be online too.
More people online means more noise and more competition for the attention of those browsing the web. Omaha businesses are in a unique position; you’re not in the ocean-sized competition of New York City, but there’s still a Great-Lake-sized amount of competition when it comes to ranking on search engines. Climbing to the top of search engine results pages is known as SEO, or search engine optimization. Achieving this feat takes time, strategy, and careful planning—things we’re all quite familiar with at our web design and marketing agency!
One of the biggest aspects of SEO that’s always at the forefront of strategy is user intent. There are 4 main intents people have when they’re searching for something online: informational, transactional, commercial, and navigational. Fun fact! If you found us by searching “digital agency near Omaha,” you performed a commercial search. This is a search where you’re gathering information before making a purchasing decision.
After user intent, location is probably the next highest priority in your SEO efforts. Most businesses want to show up locally for customers who are physically near their business and service areas. If your business is in Omaha and you get customers from all over the metro, you want to appear on search engine results pages for terms that represent what you do. This localization strategy can change depending on your business goals, audience, and physical location(s).
We can also work to hyper-localize your SEO content if you’re at the beginning of your SEO journey. If you’re in a suburb of Omaha, such as Gretna, Elkhorn, Bellevue, or Papillion, you first want to show up for customers in that specific location, not Omaha! There are different reasons we’ll recommend this strategy, but the main idea is we want to drive the users closest to you to your site first before expanding out farther.
Some of the largest industries thriving in Omaha are agriculture, food processing, healthcare, insurance, and transportation. Plus, four Fortune 500 companies have headquarters in the city. Of course, small and medium-sized businesses can thrive too!
With Omaha becoming more and more of a destination for businesses due to its central location and lower costs than the coasts, businesses have an opportunity to take part in this special landscape.
As a top-notch digital agency near Omaha, Lifted Logic has worked with many businesses in and around the metro. (Not to mention, we have our very own in-house Nebraskan, Todd Smidt—project manager extraordinaire. Yay Todd!) We’ll partner with you to learn everything there is to know about your business, coming into these meetings with the perspective of a blank slate user who knows nothing about you. We promise, asking stupid questions IS vital here. Our team uses data, years of experience, and proven strategies to build you a custom website that will grow your business.
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Are you Omaha’s next Warren Buffet? Maybe not, but we’re here to help you dream big! Or if needed, we can bring you back to reality—we don’t mince words. We offer consulting services to talk through prospective ideas to continue growing your company. Our team will help you look at information like conversion tracking and ROI, and strategize the best approach for the needs and goals of your business.
We also offer à la carte services for content, design, development, and photo/video. We can collaborate with you to create infographics, new lead generation tools, and more.
Ready to work with our team of SEO, marketing, and web design nerds? Reach out for a free consultation with us.
*Local Shoutouts
Omaha is a short drive from our office in Kansas City. Most of our staff has visited at some point or another, and everyone has great things to say. We even have a few Nebraskans working for us! Here’s just a taste of what our team loves about Omaha.
*For the record, we know giving Omaha travel tips is off-topic from web design. We just can’t help ourselves!