Cornerstone Bank is a local bank in Overland Park Kansas that serves the greater Kansas City area. They're the local bank many people have come to know and trust for their home and business banking needs. Cornerstone Bank offers simple checking and savings accounts to highly competitive mortgage rates and the best banking tools for business.
Differentiate Cornerstone Bank
Cornerstone Bank needed to find a way to differentiate itself from large corporate banking institutions in Kansas City. They wanted to communicate the benefits of their personal customer service in an innovative way so they could stand out from their competition.
Products & technology
On their previous site, Cornerstone Bank used a page with text to explain their mobile banking services. For the new site, we highlighted each capability of the mobile banking experience using photos of their software photoshopped into a mobile phone. The screenshots are complemented by a text description of each feature.
To make the site more interactive, our team compared Cornerstone Bank’s customer benefits to the services you receive at an average bank using a card style with a hover. So tell us, does your bank do that?
A brand narrative to match their personal customer service.
Our copywriter at Lifted Logic did an amazing job communicating Cornerstone Bank’s unique position in their market. The brand narrative created by our copywriter hits on the local and personal elements Cornerstone provides to its customers.
A bank has a responsibility to its customers. A responsibility to help people navigate tough financial decisions, protect their interests, and to fuel life’s opportunities.
Our photo and video team collaborated together to create this custom animation for Cornerstone Bank. This animation communicates the seamless integration of banking services offered at Cornerstone Bank – from your wallet to your mobile banking app.
A design that captures your attention.
Our team created a unique website experience that stands out from competitors in the banking industry. With beautiful photos, custom animations and a strong message a user has a better understanding of what Cornerstone Bank can offer for them.