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Build a personal relationship with clients—before meeting them
At Lifted Logic, we seek to evoke an emotional response from your website’s users. There may be many companies out there that offer services similar to yours, but no one else can quite duplicate your company’s values, brand, and what makes you tick. Shout to the world what sets your business apart, in your own words, with high quality videos and photos from the talented photographers and videographers on the Lifted Logic team.
Using visual media to your advantage helps capture human emotions and convey important ideas in a way that written content alone cannot.
Here’s just a few of the benefits of featuring videos on your website:
- YouTube is the world’s second most popular search engine—proving that users watch videos and that video ads are watched
- Users are 64% more likely to buy a product after watching a video
- 80% of users remember the videos they watch online, and 46% take action after watching
- Videos have been proven to increase a potential customer’s understanding of a product by 75%
Featuring high-resolution, original photos on your website boosts your brand’s value
Professional photos provide additional beauty and user-friendliness to your website, and their use is also encouraged for increasing search engine rankings on Google.
Anyone can use bland, stock images that do not provide users with any real insights into a company’s unique culture and values, resulting in the loss of a vital human factor.
According to one source, “Authenticity and personality are more important now than ever. Customers want to interact with brands they trust and want to learn about the people behind the company. Rather than using stock photos for your website, try taking photos of your team or customers. You don’t want a customer to see the same stock photo on your website and your competitor’s website, which is a very real risk. Be real!”