UX refers to user experience, and UI to user interface. Both are integral to the design of a website, they work in tandem. Think of their relationship like an architect v. interior designer. UX, the architect, focuses on the functionality of the site—building the framework. How easy is it to use? Does it flow? Does it make sense; is it logical? UI is the interior designer. UI is looking at colors, design elements, fonts, and more to adjust the feel of the site and ensure that it compliments the businesses brand. Does it accomplish an appropriate feeling? Is it intuitive to what the user wants? Both UX and UI are essential in attracting and retaining users.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
