Even with no education on the basics of graphic design, you can still recognize great web design. That’s exactly why it’s so important to follow the best web design principles. In Kansas City and across the country, businesses turn to Lifted Logic for eye-catching, effective web design that helps their users find the information they’re looking for and convert.
Our team of experts serve up the masterclass for cutting-edge website design that represents your brand while looking damn good.
1. Prioritize web-friendly fonts and eye-scanning patterns
Websites have to have text. You can’t rely on videos to convey your messages because of many instances where people can’t just watch and listen to a video. Typography helps say something about your brand and should be legible at any size across any browser.
The F pattern
Conversion is the ultimate goal of any given website designed by Lifted Logic, so we ensure sales and landing page design doesn’t disrupt visual flow. A Nielsen Norman Group study on eye-tracking found most people first read important headlines at the top of the page before scanning down the left side of the page at any numbers, bullet points, or sidebars.
The Z pattern
For pages with less content, we utilize the Z pattern of eye-scanning. Eyes scan from top left to top right, back down toward the left of the page, and finally scanning right again.
Learn more about UX Principles →
2. Use your negative space
Some design concepts remain the same whether it’s a newspaper, a flyer, or a webpage. Every top web designer in Kansas City knows it’s important to avoid clutter on web pages. Users typically find navigating cluttered pages impossible and they’ll bounce quickly to find a readable version of info they’re looking for.
3. Keep consistent
Obviously you want your fonts, colors, and icons to be consistent because those should be brand-specific. Amateur web designers or those building with code-free tools may not know the importance of consistent spacing and layouts, though. Basically, consistency in your spacing gives your site a much more polished and professional look.
4. Design for mobile and desktop
We talked about the importance of mobile on our SEO Statistics 2021 blog. Briefly, there are about 275.66 million people on mobile performing 60% of all Google searches. A site that has been optimized for mobile is more trustworthy to users, and since mobile drives more than half of online sales, it’s pretty obvious why that’s important. Your site shouldn’t suffer on desktop just to perform well on mobile, though. And that’s where we come in: to create the perfect experience for both.
5. Know your audience
There are a lot of ways to make something look good. You want to tailor the style of your website to resonate with your target audience. Are they older and want a more traditional navigation? Are they more interested in visuals and video content than reading words? Understanding your target audience will massively impact our design strategy throughout the web design process.
6. Prioritize user experience
Give your users an entertaining, informative, attractive, and easy to navigate experience. While you’re at it, make it easy for your audience to take action—whether it’s filling out a contact form, subscribing to a newsletter, or buying a product.
The best web designers in Kansas City
The web designers at Lifted Logic take the time to design thoughtful, intuitive, and gorgeous websites that will take your conversions to the next level. Web designers are the architects of your website. They use the principles of design to create timeless, functional experiences that deliver users seamlessly to their destination.
At Lifted Logic, we love to help our clients feel more confident and informed in their digital decision-making.
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Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
