Most people don’t like to argue, but it pays to be good at it. Ask any lawyer and they’ll tell you—there’s power in a great argument. And as surprising as it may be, writers are often paid to argue, too.
In essence, great advertising is an argument: why you should choose one product over another. There are no new ideas under the sun, so why is your service better than all the others?
If you want to be an effective advertiser or blog writer, then you need to know how to write an argument well. And in the advertising world, the best arguments don’t even seem like arguments at all.
The Right Place for the Right Site
Our team at Lifted Logic understands just how important a great website can be. It can help any business appear more reputable and legitimate. In many cases, your website will be a user’s first impression of your business or service, and a great first impression can be invaluable.
You need the right group of people behind you, and our team’s combined experience is incalculable. We have dozens of high-end, professionally made websites under our belt, and we think you’ll be impressed with what we can do for your business.
Formulate Your Ideas
The first step in learning how to write an argument is understanding exactly what you’re arguing. It may be as simple as “my barbershop is the best barbershop in Kansas City,” but it’s a good idea to get a little more specific. Why is your barbershop the best barbershop in Kansas City?
What advantages do you offer that no one else does? Maybe you offer every customer a free shave and shampoo. Or maybe you have a luxurious waiting area with complimentary refreshments.
The benefits of a business don’t even have to be that tangible. Does your business pride itself on its customer service? Don’t be afraid to highlight that, too! It could be the reason your customers keep coming back.
A Different Headspace
Sun Tzu, famed author of The Art of War, once wrote, “know the enemy and know yourself in a hundred battles you will never be in peril.” That may be a tad dramatic; after all, you’re learning how to write an argument, not going off to war. But the principle is valuable all the same.
Try to get inside the mind of your detractors. If someone was to disagree with any of your argument’s claims, what might they say? How would they dispute your points?
Once you know their counter-arguments, you can dispute them. Additionally, don’t be afraid to include those counter-arguments in your blog. It demonstrates a rounded understanding of the business.
Keeping Things in Order
Outlining your argument offers more advantages than you may think. You need to organize your arguments in a specific order to ensure that they have the greatest effect.
It may be tempting to save all of your best arguments for the end, but that may actually weaken your argument rather than strengthen it. If the reader finds that your first point isn’t very compelling, they may assume that you have nothing of value.
However, don’t be tempted to frontload a blog with all of your best ideas and sources. There’s a rule in stand-up comedy: open with your second-best joke, and close with your best. Do the same with your arguments. And be sure to maintain a consistent tone throughout your blog.
Learn as Much as You Can
At Lifted Logic, we’re all about knowledge. We want to help everyone write the best possible content, and we have the knowledge necessary to make that happen. It’s up to you to take a look for yourself. Our blog is a valuable resource for anyone looking to write better content.
And if you’d like us to develop a website for you, we’d be thrilled at the prospect. Reach out to us, and we can help take your web presence to the next level.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
