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Two workers discuss How to write a CTA

Recent 24 Apr 2024

Ending on a High Note: How to Write a CTA

by Lifted Logic

Endings are important—more important than the audience may even realize. You can sit through a well-made two-hour movie, but if it ends poorly, then the audience will leave the theater grumbling.

You don’t want your audience to do the same, so pay special attention to how you close out your blog. A CTA (or a call to action) is a device that blog writers use to foster engagement. A blog serves no purpose if it doesn’t convince the user to continue browsing through the site. 

When you learn how to write a CTA, you learn how to keep your audience hooked well after they finish reading.

Personal, Professional Web Design

We’re Lifted Logic, a web design company based out of Overland Park. Over the years, our team has developed dozens of professional websites for businesses of all kinds and sizes. In that time, we’ve gotten pretty good at understanding what makes a website stand out in all the best ways.

The cup of a man learning how to write a CTA

From web design to copywriting, our team can build a website that truly represents you.

What Is a Call to Action?

Before you learn how to write a call to action, it’s important that we define it. A call to action is a method writers use to stimulate a specific response from the audience.

In web writing, this traditionally will take the form of a direct statement, one that motivates the audience to browse a different page on the website.

An example of a call to action may be “order one of our products today,” or “complete a virtual consultation now.” It’s a direct, no-frills way of getting your audience to perform a desired action. But more than that, a CTA is the ending of your piece.

End With a Bang

It’s important to note that multiple CTAs can show up in several places across a blog, but you should always include one at the end of your outline. A CTA is most effective at the end because, first and foremost, a CTA is an instruction on what a reader should do next.

If you ask a user to leave the page in the middle of a blog, they’re less likely to do so, especially if they’re still searching for the information they need. But at the end of the blog, assuming that the reader found what they were looking for, they will be more receptive to a well-written suggestion from the voice of the brand—that’s you. So take the time to offer a suggestion: “If you like this blog, you’ll love more of what we have to offer.

Always Include a Link

A minor but necessary part of how to write a CTA is a link. You want to eliminate any potential barriers preventing your reader from accessing the desired content.

A reader is much less likely to go out of their way to access the content you mention, especially if they can just click a link instead. Anytime you mention a specific page, you should link off to it, but this goes doubly for the CTA.

Reach Out to Us Now

Now that you know how to write a CTA, you can continue your writing journey. As Lifted Logic grew, we wanted to offer advice for other aspiring writers and developers, which is why we developed our blog.

This blog can be a resource for anyone who is striving to create professional, high-quality content.

Or maybe you’re looking for someone to build a website for you, and if that’s the case, we’d like to throw our hat into the ring. We have all the skills and resources required to build and maintain your online presence.


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About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.