More and more businesses are looking for HD video production in Kansas City for their websites. At Lifted Logic, our team of experienced videographers and editors provides high-quality video production in:
- Kansas City
- Overland Park
- Olathe
- Leawood
- North Kansas City
If you’re needing a new website, there is no better time to consider HD video production. A large, full-page HD video on the landing page of your website is a great way to show visitors who you are right from the start.
Types of Videos We Produce
Your brand has a story to tell, and with HD video production in Kansas City, we can help you tell it. We’ll help you determine the best type of video for your business based on your goals, target audience, products, services, and more.
Our team has experience shooting the following videos.
Brand/Culture Videos
Brand/culture videos don’t feel like marketing, but rather capture you and your team working authentically. This type of video offers your audience behind-the-scenes content that shows your brand’s values, mission, and the work environment as a whole.
Product Demos and Walkthroughs
You can tell someone how your product or service works, but showing them can be far more effective—and fun. Product demos and walkthroughs do just that—they showcase how your product works through a step-by-step process.
Testimonial Videos
You have a lot to say about your business, but so do your existing clients! Testimonial videos are a great way to build trust with potential new clients by putting the spotlight on authentic customer experiences. Testimonial videos build credibility while creating a stronger emotional connection than written reviews, allowing viewers to see genuine expressions and hear an honest tone.
Social Media Content
A TikTok video or an Instagram reel only lasts 60 seconds, if that. How hard can it be to shoot yourself?
Very hard, actually.
While some people can knock out a short video in 15 minutes, it can take others 3 hours or more. That’s why many businesses contact our media team for HD video production in Kansas City. With the right equipment and the best experience, we can help create engaging, high-quality videos that help you reach a new audience and build trust with your current customers.
Event Coverage
Are you opening a new location? Speaking at an event? Or hosting an anniversary party with your team and customers to celebrate your business’s achievements? Well, while you live in the moment, our media team can capture it.
Not only do event videos showcase the highlights, but they also generate enthusiasm for what’s next. They foster authenticity and authority and can be applied to your website, social media videos, and email marketing.
See the Results for Yourself
Be sure to browse our portfolio and experience the vastitude of dynamic videos we’ve created for our clients. You’ll see that Lifted Logic works with a wide variety of clients, whose businesses and brands vary greatly. As you watch the videos, you’ll notice that each client of ours has different needs when it comes to their videos.
Our Video Production Process
If you’re ready to tell your brand’s story through visuals, here’s what you can expect when you partner with Lifted Logic for video marketing.
Pre-Production
There’s a lot that goes into the process for HD video production. In Kansas City, our team meets with you at least twice before the actual shoot day. The pre-production steps for a corporate video or brand video include:
- Scripting: Deciding what will be said in the video or determining the questions to ask for testimonial videos.
- Storyboarding: Mapping out the scenes and deciding which camera angles, shots, and flow to capture.
- Scheduling: Should we come in during normal business hours? After hours? We discuss all of this and more during the pre-production phase.
Production
On the day of the shoot, we meet you on site or in the location best suited to capturing your business. Here’s what you can expect:
- The Crew: We bring along photo and video specialists, a director of media, and even models to collaborate with your team, ensuring the production process runs smoothly and efficiently.
- Equipment: Our team comes with everything we need to make sure we can capture your business, services, and products in the best way possible.
- Filming: Lights, Camera, Action! With everything and everyone we need in the same place, we begin the filming process.
Related Reading: HD video production in Overland Park
Post-Production
The process for HD video production in Kansas City still has a few final steps after the shoot day. These include:
- Editing: Organizing the footage, trimming and cutting bloopers or long pauses, and adding B-roll and loops for enhanced visuals.
- Color Grading: Color grading in the editing process can create more polished footage that matches your business’s aesthetics and vibes.
- Delivery: Once your videos are ready, we’ll send them to you for final approval.
Equipment Capabilities
You supply the products and faces; we’ve got everything else covered. A benefit of partnering with LL for your design and video services is that we come to your site with the best cutting-edge equipment, including:
- Camera systems: While a smartphone can shoot great video, at Lifted Logic we have more advanced cameras that can shoot more cinematic footage.
- Lighting: We have portable lighting kits that help shape the mood and add clarity to your videos.
Audio: We have a variety of microphones to give the best audio recording capabilities during testimonials, interviews, and demos.
With advancements in technology, we also have the ability to shoot drone footage. This allows us to capture a high-angle, bird’s-eye view of your business or location. This adds a cinematic effect to your HD videos. We can use Drone footage for events, outdoor services, and promotional content.
On-site vs. Studio
Our team is able to mobilize and offer HD video production in Kansas City on-site, but we also have a studio space at our office for interviews, testimonials, and more.
Not sure whether we should shoot your videos on-site or in our studio? Take these factors into consideration:
- On-site: Best for showcasing your environment and catching you in an authentic setting.
- In studio: Offers more control in regards to lighting, sound, and background.
Why Videos Matter for Your Business
Videos capture the viewer’s attention in a way that words just can’t. In fact, according to an MIT study, the human brain identifies and reacts to images in as little as 13 milliseconds. Sentence structures, on the other hand, require a bit more “decoding” and processing steps, resulting in a 150 millisecond comprehension speed, (still fast, but not as fast).That means that when you have a video on your site, your audience is forming a first impression almost instantly.
So, while the written word is important to your business, videos can actually stop the scrolling and capture the attention of your target audience almost instantly. Here are a few more reasons why you should consider our services for HD video production in Kansas City.
The Numbers Don’t Lie
A few statistics show the true value and ROI of videos for your business:
- Video drives 49% more conversion rates than other marketing types.
- Adding video to content can increase organic traffic (unpaid visitors to your site) by approximately 55%
- 82% of consumers say video content influenced them to buy a product.
SEO Benefits
Are you familiar with SERPS—search engine results pages? These are the results that come up when you search a question, product, or anything into your favorite search engine, like Google, Bing, Yahoo, etc. According to Forbes Magazine, adding a video to your website can improve your business’s ranking on SERP, making your website more visible to your target audience.
Data
Social media data from Facebook, Instagram, and TikTok can help you understand your audience better by tracking their engagement with your video content. You can track what they are watching and sharing to help identify trends, refine messaging, and increase engagement across your platform.
Pricing and What to Expect
While we are thinking “conversions, engagement, and impressions,” you’re probably thinking “money, money, money.” Let’s break down what kind of cost expectations you should set for HD video production in Kansas City.
General Pricing Ranges
It’s hard to determine how much your HD video production in Kansas City will cost. One way that we like to operate is on a reverse bid system. That means that we take your established budget, and work backwards to determine a scope of work that will fit into your allocated video production finances.
If you don’t have that number figured out yet, we offer some guidance, so you can get a high ROI on this service.
Factors in Video Production Cost
There are many factors that influence the cost of HD video production, including:
- Scriptwriting
- Project management
- Filming
- Number of shoot days
- Editing
- Equipment used
Timeline
The timeline varies from client-to-client, the scope of the work, and your own schedule. As we stated before, we meet at least twice before the actual shoot day to better understand your goals and to get a clear creative direction.
Ready to Start a Video Project? Let’s Talk About Your Vision
At Lifted Logic, we love working with local businesses and do our best to make this process as streamlined as possible. Feel free to reach out and help us tell your story with HD video production in Kansas City.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
