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Recent 8 Jul 2013

What type of logo do you need?

by Lifted Logic

Lifted Logic is here for when search engines don’t quite deliver the answer you need for your business.

Is your company in Lenexa looking to update its logo? It’s time to do a little research to find a design company that will fit you best! When getting a feel for a design company, there are a few essential questions that any company you talk to about designing a new logo should ask you before moving forward with getting your John Hancock. Lifted Logic will help by giving you a leg up, and a heads up, as to what good designers should be asking you during this stage in your relationship.

What does your company do? It sounds too simple to even be worth mentioning, but you really want to make sure that the design company you partner with understands that they need to understand the ins and outs of your business in order to design a logo tailored to what you do. It also needs to be industry-relevant and relatable to your target demographic.

What current logos do you like? This is a common question for designers to find a ballpark of your tastes, interests, and alignments. This question will also help to figure out a few aspects of the logo design! The main purpose of this question, however, is to asses what type of logo you like: icon, type based, or a combination of the two. The type of logo you have designed should ultimately depend on how you plan to use the logo and what style you enjoy best.

What kind of colors do you like? Designers need to know what kind of tone your business wants to set within the industry. Did you know that colors have moods? Wacky stuff! (Only stuff a true designer would know )

What is the age range for your average client? Knowing your target audience and its demographics is a huge part in figuring out the type of logo design you need. It will influence parts of the design including font, color, negative space, and more.

What kind of fonts do you like? While you may not know the exact answer to this question down to the name, it’s important you have an idea of the different basic styles of font-types you prefer for your business, such as handwritten/script, sans serif, and beyond. Knowing these key phrases will allow you to better and more effectively communicate with your designer.

What kind of promotional items will you be using this logo on? Will this logo be printed on keychains, on a billboard, used over various colors within your digital presence? Knowing the intent and purpose of your logo long term will help the designer craft a logo that’s versatile!

Each of these questions has a specific purpose that relates to the final logo design that will be produced for you, and if a designer isn’t asking you some of these questions, you may want to look at another company to compare. Finding a designer who is a good fit with your business will only help your logo in the long run.

If you are interested in sitting down for a free meeting with Lifted Logic’s creative strategist to discuss how we could help promote your business through a new logo please fill out the contact form on the right and we will be in touch shortly to set up a meeting!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.