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Recent 30 Dec 2015

Your website is more important than your business card

by Lifted Logic

Trying to decide if you should spend more time designing your website or your business card?  Let Lifted Logic help make up your mind and help you do what’s best for your business!

At Lifted Logic we have experience in creating both engaging custom websites and one-of-a-kind business cards which gives us an in-depth understanding of this question that few other companies have.  Yes, having a business card that stands out is important, but after nearly a decade in business we know that the value your website adds to your business is much more than your business cards.   Your website is more important than your business card for many reasons, but some of the biggest reasons are:

Websites aren’t limited by size

Business cards are small and designed to fit in a pocket.  They are meant to convey basic information about your company and give someone the means of contacting you at a later date.  A great business website should do much more than that.  Along with basic contact information, it will help explain who your company is and what you do which can be done through photos and videos.  It can display the different products and services your company offers.  Unlike with business cards you can constantly change and update your website to reflect your growing business and its goals.

Your website can be accessed at any time from anywhere

In order for someone to get your business card you have to give it to them.  That isn’t the case with websites.  Thanks to Google and other search engines people come across businesses and websites all the time they didn’t know existed before hand.  People are also able to access a website from anywhere in the world which means if done right your website can expand your business to locations you’d never considered. Allowing potential customers to find you regardless of the time or place is another reason why your website is more important than your business card.

Websites help build brand awareness

Having a solid online presence is the quickest and best way to gain the trust of your customers which will help to grow your brand.  We tell most of clients that the best way to communicate with potential customers is by adding content regularly to their websites blog.  By helping to answer simple questions people may have about your industry you help to establish a trust with them before even meeting them.  

If you’re interested in redesigning your website or in our custom card design contact us today!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.