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Recent 22 Oct 2015

Top 5 Benefits of Custom Videos on Your Website

by Lifted Logic

Learn the top 5 benefits of adding a custom video on your website from the expert videographers at Lifted Logic!

Using a custom, high definition video on your website has massive user experience (UX) and SEO benefits for your business. Lifted Logic, a high end web development company in Overland Park, KS offers not only entirely custom website design and development, but also one-of-a-kind videography services using top of the line equipment and editing tools. Here’s the top five benefits of featuring a custom video on your website, produced by Lifted Logic’s talented videographer in Kansas City:

Quickly Broadcast Your Message

Users digest written content at a much slower rate, and many times, they do not read much at all. If you’re looking to tell the world about your company, it’s values, beliefs, and mission, the easiest, and fastest way to do it is through a custom video. In just a minute, or a minute and a half, you can tell your site visitors everything they need to know directly in your own words. It doesn’t get much better than that.

A Boost in SEO Performance

Google Bot loves video content. It eats it up and in turn gives you a significant SEO boost. According to WireBuzz, “Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like a video.” In a study, it was discovered that the presence of video on a website makes it up to 53 times more likely to show up on the first page of Google results. If you’re looking for optimum performance from your website, it’s clear to see why video is the way to go.

Stand Out From the Crowd

It can be difficult to distinguish your company from others that offer similar services to users through written text. Those that are willing to put together a creative, engaging representation of their company in the form of a video have a major advantage over the competition.

Instill Trust in Potential Customers

When a site visitor is able to see a real person talking, especially seeing the owner of the business speaking out what services are offered, it builds a real, human connection that words just cannot. When customers can see you, and feel your passion for your business, they develop a relationship with you before even contacting you. This benefit alone highlights why videos are invaluable.

Videos are the Most Persuasive

Since the human brain requires an emotional factor when making a decision, video is the best way of conveying emotion. Videos are engaging to the brain and much can be inferred from body language, facial expressions, voice, and music. When a user is this engaged, they are incredibly likely to make your company their top choice for their needs.

Contact Lifted Logic about adding custom videos to your website today!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.