Search Engine Land recently posted an interesting, comprehensive article on “7 Simple Tips for Optimizing Pinterest Search From a Pinterest Engineer.” At about 50 million users or more, Pinterest has become one of the most popular social networks and as it’s primarily image-driven, it can be a marketing gold mine for a range of certain types of businesses. Using this article, Lifted Logic going to give you some helpful tips from a Kansas City SEO consultant on optimizing your business for Pinterest and we remind you that we are an excellent Kansas City SEO consultant and resource for a variety of SEO needs, so be sure to give us a call today!
Profile Optimization and Verification
Make sure your Pinterest account name is your business’ name, have a good description of what you do with searchable keywords, and definitely verify your website. According to Search Engine Land’s article, verified Pinterest accounts have much more authority in Pinterest searches. Use these instructions from Pinterest to get your account verified. If you need any assistance, contact a Kansas City SEO consultant like Lifted Logic today!
Use “Pin It” Buttons
If you have a business that is very Pinterest-relevant (i.e. clothes, jewelry, household goods retailer, online recipes, etc.), add “Pin It” buttons to your products’ images and make sure those images link directly to that product on your website. According to the article, “The more good pins you get, the better your authority and the higher your posts will rank.” As a Kansas City SEO consultant, Lifted Logic recommends this tip most highly for optimizing your business for Pinterest.
Write Optimized Descriptions
Fill in the description space allotted on pins with keywords that you believe people will be searching. Be sure to keep this content spam-free however, since Pinners are not incredibly likely to change the descriptions. This is good news, however, as your business’ description can be passed around almost infinitely!
If you are promoting your business on Pinterest, you want to make absolutely sure that all the links from your pins work. Errors hurt search rankings and many users become incredibly frustrated when they cannot find what they want quickly on your website. A good tip from Search Engine Land states, “If you have a product that’s out of stock, add related items to the page.” It’s almost guaranteed that a Pinterest user will check out related products.
Contact a great Kansas City SEO consultant today!
There are some great steps you can take toward optimizing your business for Pinterest to take advantage of one of the most popular and unique social networking websites on the internet. Use these tips from Lifted Logic, a Kansas City SEO consultant, to boost your results on Pinterest and fill out the form below or give us a call today for any SEO assistance you may need!