Digital Marketing Near Wichita

Flying High in the Air Capital

If you’ve ever thought about building your own website, you’ve probably realized just how much work it entails. After all, you don’t just want to slap together a poorly-made website without any exciting features. And a really excellent website needs to be updated constantly, so your users have a reason to come back again and again. Unfortunately, the average business owner is much too busy to give their website the care and attention it needs to truly thrive. That’s where Lifted Logic comes in. We have all of the resources and training you could ever need to build your perfect website. And the best part is, we can even train you on those strategies so you never feel like you’re out of the loop. Turns out, those “little” things pack a big punch.

Lots and Lots of Clients

Over the years, Lifted Logic is proud to have worked with a number of clients in Wichita and beyond, elevating their online presence.

Our clients love the buffet of options we serve up—whether it’s a full-course Adwords campaign or à la carte marketing packages, there’s something for every appetite. These packages include everything from scroll-stopping social posts to lead-converting email campaigns—all filled with incredible photos and videos shot by yours truly. We’re all for doing it yourself, so if you’re up for a challenge, we offer free SEO blog training for every client, giving you the tools to keep helping your content climb.

One of the things that we’ve learned in our time helping businesses grow their online presence is that no two people—or businesses—are exactly the same. You’ll have preferences and ideas that are different from any other client we’ve worked with, and that’s just fine with us! In fact, we prefer it that way because that’s what makes our job fun. We’re all about making your site feel like you, but first, we have to get to know you.

Cultivating Your Online Presence with Web Design

Online marketing is a valuable tool, but it’s nowhere near as effective if your website isn’t something you’re proud to show off. As you direct potential users to your site, make sure that it’s a site that truly reflects your business and that you’re excited for people to see. Your company’s website is essentially your digital first impression—a living document that tells a user all about you. But once you get users to your site, you have to keep them around. Our pros help you build and maintain a website with features that don’t just help your business grow, but that people remember for the right reasons.

Maybe you’re not totally ready to commit to a marketing package with our team. All good—we’re not here to pressure you! We’ve still got your back with some free assistance. We offer complimentary hour-long consultations, where we’ll give you the low-down on how we operate and how your company could benefit from our services!

Digital Storytelling

The internet has changed the game forever. Now, getting someone to land on your website is just as important (if not more important) than getting them through your front door. First impressions happen online, and we have a name for the art of nailing them: digital storytelling.

So, no, we don’t just say your site is important because we do digital marketing near Wichita. We say it because it’s true.

Digital storytelling is where strategy meets sparkle. Not only do you need to engage readers on a human level, but you also need to engage search engine robots so they can find your content in the first place. We’re not talking about some long-winded biography with a couple of bland stock photos. We’re talking about something impactful—grabbing users’ attention and telling them your authentic story to peak their interest. You only have a few seconds to make your mark, so make them want to know more; that’s how you generate more leads and rank higher on search engines like Google.

From Keyword to Connection

So, how do you start your story? With the star—the user!

Just like the rest of the world, Wichita locals rely on search engines for all kinds of information, from directions to dinner to tutorial videos to sports scores (the list doesn’t stop here, but you get it). After all, you might have landed on Lifted Logic’s site by looking up something like “digital marketing near me,” right? Don’t clutch your pearls—we’re nerds, not mind-readers.

Digital storytelling starts by really understanding the star of the show, so put yourself in users’ shoes. Beyond figuring out the words they’re typing into a search engine, you also have to understand the why behind that search, AKA the user intent. Sure, “car repair” and “how to fix a car” sound like similar searches, but the intent behind them makes them vastly different. One’s probably looking for a mechanic, while the other is more of a DIY-er looking for a tutorial.

We know that taking a step back from your business and seeing it from an outside perspective is easier said than done, but it really is that important. If we don’t understand why people use different words to search for similar things, we can’t give them the answer they want. That means they might leave your site when they realize you’re not giving them what they need and find it somewhere else. Showing up online is no longer optional for businesses—it’s essential—and remember, while expectations are high, attention spans are short.

At Lifted Logic, we take the time to dig deep and understand your target audience and the intent behind how they use search engines like Google. These findings influence our entire approach, so we can position your website (and therefore your business) to give them the exact answers they need. Beyond information, we have to prove you’re reliable, and we only have a few seconds to prove it. That’s why we infuse your brand’s story with search engine optimization (SEO) best practices; it’s not a one-or-the-other type of deal.

We’ll be real, it sounds like a lot of work because it is. That’s why our team is made up of so many creative minds, each specializing in design, content, research, and everything in between. We’ll be even realer—we know that most business owners don’t have that kind of time, so that’s where we come in (however you see fit). From studying data to dedicating hours to tweaking every piece of your site, we do it all, because it all matters. When your site speaks your users’ language, results follow.

Why bother optimizing your site?

When you’re looking for a service or product online, do you go flipping through the back pages of Google? Probably not—skipping to the end of the SERP (search engine results page) isn’t the same as skipping to the end of a murder mystery. You type something in, you glance at the first few results, and boom, answer found!

Your customers do the same thing.

Everyone and their mother—and their grandmother—knows what Google is and use it all the time. That’s why we optimize your content, so people can find it. After all, if they can’t find you, they can’t read it in the first place, much less become a paying customer. Sure, we make your content sound amazing and your site look incredible, but we also satisfy online robots so they know we have something worth ranking on that first page.

That’s why Lifted Logic’s approach combines strategy with storytelling. Whether they’re looking for “date night spots in Wichita” or “doctor near me,” we deep-dive into the intent behind their searches to position you as the ultimate answer. All that optimized content is weaved into your site for good reason, so it’s not just SEO for SEO’s sake. It’s SEO with a story and a purpose. It’s SEO that works.

The Wichita Difference

Known by some as the “Air Capital of the World,” Wichita is a thriving city based on a number of industries. These include, as the nickname might suggest, the aerospace industry. While not as big as New York or Chicago, Wichita is still a bustling city filled with online users—online users that need your business.

Prioritizing Online Growth

Wichita isn’t just built on aerospace, either. It’s also home to a wide range of industries like agriculture, energy, healthcare, and more.

But one of the biggest industries in Wichita is manufacturing. This industry is growing, and so is Wichita’s population. Of course, in this day and age, practically everyone is online in some way or another, so new Wichita citizens can mean more people clicking on your website. We want to take advantage of that influx of new users by directing them to your site in as efficient and effortless a way as possible.

Focusing on Wichita

One of the major benefits of operating in a city like Wichita is the interconnectedness of its citizens. Locals are loyal to one another, which means that they’re loyal to their businesses, too. You want to develop a camaraderie with your local Wichita citizens, so they stick around for a long time. We can accomplish this by optimizing your online presence. We want to ensure that your social media and website communicate everything you want to say in the right way, to the right people. If you can’t communicate your thoughts and ideas effectively, you may risk alienating potential users. Lifted Logic can take some of the stress out of this equation with our dedicated research practices. We’ll nail down what you want to say and who you want to say it to.

Your target audience is one of the most important parts of building a successful brand. After we find your audience, we need to figure out how to attract them to your business. We want to understand exactly what your audience is looking for. Consider why your audience is interested in what you do and the steps you can take to pique that audience even further. These are the hallmarks of a successful online business.

Keeping it Local

Of course, as you develop your website, you want to be sure that your audience is consistently growing. This is easier said than done, however. We can accomplish this task by optimizing your content to show up in your area. Considering your business is in the Wichita area, it’s safe to assume that your customers are as well. When a local Googles a question about your industry, we want to be sure you show up as soon as possible. SEO strategy is vital to making this happen, but SEO will change based on your priorities, as well as other businesses in your area.

For example, maybe you’re not actually based in Wichita, but in one of its suburbs, like Kechi or Andover. Some might be tempted to optimize their content for Wichita. After all, it’s the bigger city, so that’s where you should be looking for new customers, right? Not exactly. Think about it this way—if you were living in Wichita, you’d probably be less likely to drive out of your way to a business in Andover, especially if you have a wide selection of businesses in your own neck of the woods. But on the flip side of that coin, if you were living in Andover, you’d probably want to support a more local business. People want to support businesses that are nearby. At Lifted Logic, our tips and tricks for web design and digital marketing near Wichita are supported by years of experience, and we want to share them with business owners like you.