There’s no doubt about it—building a website can be difficult. But that’s only the first step in developing a successful online presence. If you want to get the most out of your site, then you need to prioritize your plan for digital marketing near Santa Fe. Lifted Logic is here to help.
Founded in Kansas City, Lifted Logic is known for its commitment to helping clients build fantastic websites and promote their businesses online. We’ve assisted people all over the country, and that includes Santa Fe. See for yourself how we can boost your online marketing tactics.
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Many people don’t know where to start with online marketing. Successful digital marketing means you need to wear a lot of hats. You need to be proficient in branding, podcasts, blogs, newsletters, search engine optimization, and more. The idea of having to juggle all of those different skills may seem daunting at first, which is understandable, but there’s no need to panic. Lifted Logic is here to help you manage your all your digital marketing near Santa Fe. Not only will we assist you in building your website, but we’ll also help you run it after it’s launched. Managing a website means you need to post content, know how it’s performing, and understand why it’s performing the way it is. Our team of web nerds has the expertise you need to do all this and more.
Lifted Logic was founded in Kansas City, but we’ve worked with clients all over the United States, including Santa Fe, to help them enhance their online marketing.
If you’re looking for comprehensive advice on how you can maximize your online efficiency, then consider trying our Adwords advertising campaign management and marketing packages. These packages have a number of valuable resources for online marketing, including SEO blog content, newsletters, social media posts, and even custom videography and photography. Whether you’re just interested in trying our services or you’re committed to kick-starting an entire campaign, we have options for your business. We also offer complimentary SEO training to help you get a leg up on the competition.
One of the best parts of working at a company like Lifted Logic is getting to collaborate with all kinds of different companies, “different” being the operative word! Every business has its own needs and goals, and we’ll take the time to understand what sets you and your company apart from the rest.
While you should prioritize digital marketing as you’re developing your online presence, you can’t ignore the importance of a great website. As effective as your marketing tactics may be, a poorly designed website is a great way to ensure that your users won’t stick around for long. You need to fill your site with features and design elements that encourage users to engage with your site. The longer a user browses through your website, the more likely they are to turn into a lead. A powerful, creative website is the key to expanding your business.
You might not be totally committed to signing up for a marketing package just yet. Don’t worry! We’d still love to tell you a little more about what we do (because that’s just the kind of internet dorks we are). If you want to learn more about how we can elevate your website or digital marketing near Santa Fe, then sign up for one of our free consultations.
The marketing world has changed considerably since the invention of the internet. A business can’t ignore the impact that a website has on gaining new customers, patients, or clients. Your site is a person’s first glimpse into what your business has to offer.
Digital storytelling is a term we use to describe how we portray your business on your website. At Lifted Logic, we’re storytellers at our cores, and we’ll do everything we can to ensure that your website accurately portrays your company. Great storytelling is a tightrope walk. We don’t want your content to read like a transparent advertisement for your business, but we also don’t want it to read like a boring, academic explanation of what you do. We want to get people curious about everything your business has to offer. Great digital storytelling makes it impossible for users to turn away from your content. Your site should compel visitors to keep clicking through your pages so they can find out more about your company. Additionally, we’ll make sure that your content is optimized for search engines, so it shows up more easily to more users.
If you’re interested in digital storytelling, then the first thing you need to understand is the behavior of the average online user. Most online users (and yes, that includes Santa Fe residents) use search engines to answer any questions they have throughout the day. If someone wants to find showtimes for an upcoming blockbuster movie or reservations for the hottest Italian restaurant in town, they use a search engine. There’s a good chance that you found this site with the help of a search engine!
A great salesman can put themselves in the mind of the customer, and a great digital storyteller can put themselves in the mind of the user. You may assume that you need to predict exactly what a user will search to find your business, and that certainly helps. But more importantly, you need to figure out the intent behind a user’s search behaviors. For example, let’s say two different people head over to Google and search for “Mexican food.” One of those people may be trying to find a cheap local Mexican restaurant near them. But the other may be trying to figure out how to make enchiladas. If you can predict why a user might search one thing over another, then you can optimize your content to fit that user’s needs. This may sound complicated, and we understand. The things that are expected of a business change every year as technology advances. Digital marketing (near Santa Fe and around the globe) is all about being aware of those changes and doing your best to stay ahead of them.
When you meet with us at Lifted Logic, the first order of business is finding out what your customers want. We’ll ask you questions about your business and your clientele so we can begin to predict what they might be looking for when they search online. You want to position yourself as the authority in your industry, so that your clients will see you as the answer to their problems. Admittedly, this can be a time-consuming process, and we know you’re busy running your company. That’s why you hire a team like ours for all your digital marketing near Santa Fe. We can take all the work off your plate, so you can continue doing what you do best. In the meantime, we’ll work on developing a custom plan that serves your business’ particular needs.
Another key aspect of our business at Lifted Logic is something called search engine optimization, or SEO. If you’re not familiar with this term, it might sound like a bunch of technical mumbo jumbo, but in reality, it’s simpler than you may think.
Picture this. You’re in a new city, and you’ve just moved into a brand new apartment. Unfortunately, your washer and dryer aren’t working, so you need a laundromat. But since you’re new to the city, you don’t know where anything is. What’s the next step? You pull out your phone and head on over to Google! And for convenience’s sake, you probably wouldn’t scroll through multiple pages. You’d pick one of the first results you see.
SEO is all about optimizing your content so it shows up first on Google. Google is the #1 search engine used by people everywhere, so we want to make sure your content is right where people can find it.
But there’s another part of online marketing that we haven’t discussed yet: user intent. User intent is all about predicting the words a user might use to search for a business and including them in your site’s content. Because of the way search algorithms work, this allows for your content to show up higher on search engines. And when we combine these terms with high-quality content, we can greatly enhance the user’s experience.
Santa Fe is one of the most exciting and unique cities in the southwest United States. It’s no wonder that the city’s nickname is the “City Different,” because it’s truly different from all the rest. When most people think of New Mexico, they think of Santa Fe, and that’s for good reason. There’s no other American capital quite like it.
Some of Santa Fe’s biggest industries are renewable energy, tourism, agriculture, and film and media.
While it may not be as bustling as Los Angeles, Santa Fe is a center for film production in the American west. Filmmakers, actors, set designers, and production assistants are all flooding into New Mexico to make the next big hit. But that’s not all! Santa Fe is also home to a thriving history and art scene, giving tourists something to look forward to on their next trip. And more people means more online users, which means more potential leads for your business.
At Lifted Logic, we love working with people from cities like Santa Fe. Residents of these cities want to support their local businesses. You should always try to build brand loyalty as you develop a strategy for digital marketing near Santa Fe. Brand loyalty ensures that your customers will continue to come back for weeks, months, or years to come. But how can you build brand loyalty? With your online content, of course! You want to ensure that you’re marketing to the right people, the people who will value your business and everything that it does. Once you find your target audience, you can begin focusing your efforts more effectively. And Lifted Logic can help you discover your target audience, so you’re getting the most out of your content.
Finding your target audience is only the first step of many. Because once we figure out the people we’re marketing to, we need to figure out what those people need. And that’s where you come in! You’ve been on the ground floor, so you’ve seen it for yourself. You know how your customers think and what they respond to. We can use this information to build you the right brand identity.
It’s no secret—the ultimate goal of online marketing is to find potential clients. After you find potential clients, you can begin building a relationship that will ultimately lead to new business. But in order to find those clients, you need to show up locally on search engines. After all, if your business is based out of Santa Fe, then you should be appealing to Santa Fe locals. This may be harder than it seems, however. SEO strategies are complicated and ever-changing. They depend greatly on your specific location and the businesses in your area.
It’s also important to be as specific as possible while you’re working to optimize your site’s content. For instance, maybe your business isn’t technically in Santa Fe, but instead one of its surrounding suburbs, like White Rock or Los Alamos. You may assume that it’s still a good idea to market to Santa Fe, because after all, that’s where the majority of the people are. While this makes sense in theory, it falls apart in practice. People in Santa Fe won’t be willing to drive out of their way for a business when they have a variety of options in their own neck of the woods, and people in the suburbs won’t see your marketing, because it isn’t optimized for them! Understanding these practices comes with experience, and few agencies have as much experience in digital marketing near Santa Fe as Lifted Logic.
At Lifted Logic, one of our favorite parts of what we do is working with a variety of clients. It keeps things interesting, and we love meeting with passionate professionals like yourself.
Another one of the benefits of working with so many different businesses is that we get to hear lots of new and exciting ideas. When we work with clients, we always stress that no idea is too crazy or different. Give us your ideas, and we’ll research the ways to best implement them.
Not only do we help people build and market their websites, we also provide à la carte services as well. We offer photography, videography, and even logo design. Let us know what you’re looking for, and we’ll do everything we can to make your vision a reality.
Ready to work with our team of SEO, marketing, and web design nerds? Reach out for a free consultation with us.
