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Recent 13 Nov 2015

KC Graphic Designer Tips: What Makes a Good Business Logo?

by Lifted Logic

Get helpful logo tips from a KC graphic designer today! The logo professionals at Lifted Logic know what works in a logo, and what does not.

Starting a company is a big deal! There are tons of barriers you must break as a new business. The most imporant hurdle you must jump is figuring out how you want your business to come across. First impressions will stick with your business. Do you want your business to be fun and modern or classic? Brand standards are important to establish early on. By establishing brand standards, you will create a streamline look for everything that relates back to your business including business cards, website design, and logo design. Logo designs are one of the most important details to get right. When a person sees your logo, they should be able to automatically associate positive feelings and quality products or services towards your company.

What elements does a KC graphic designer think about when creating a unique logo?

The team of talented KC graphic designers incorporate the five principles of logo design into each and every creation. The five principals are:

  • pepsi-843648_640Simple. The logo cannot be complicated. Easy recognition makes the logo stand out among a crowd.
  • Memorable. If your customer doesn’t remember what company is associated with your logo, how do you expect them to remember why they need your services?
  • Timeless. The design of your logo should stand the test of time. Trends come and go! Think outside the box and stay away from trends. For example, Pepsi has changed their logo ten times before the current pepsi logo. Coca-Cola, Pepsi’s competetor, has the same logo today that they started with over 115 years ago.
  • Versatile. How does your logo look on a black or white background? What will it look like when its gets printed, enlarged, or shrunk? Asking all these criss-crossed questions are vital to ensuring your logo can adapt to any situation.
  • coca-cola-547082_640Appropriate. If you own an athletic store, would you use a hamburger as a logo? No. That would be weird.

All of these factors are mostly likely hard to get perfect the first time. When you turn to Lifted Logic for help designing your logo, your KC graphic designer will work with you to determine how to represent your business in the best light. Come out and get to know us! We are just a bunch of nerds that love what we do.

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.