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Recent 26 Aug 2014

The Importance of Mobile Responsive Websites in Overland Park

by Lifted Logic

Mobile responsive websites in Overland Park by Lifted Logic
Mobile responsive websites in Overland Park by Lifted Logic

Over 50% of search queries on Google are made from mobile devices, and that number is only projected to grow exponentially even by the end of the year. This statistic alone shows the biggest reason why mobile responsive websites in Overland Park are so important to the success of a business. Think about how you browse the internet on your phone: when you perform a Google keyword search, you usually click on the website that looks like it has the best information for what you’re looking for. When this website loads, and you see that they do not have a mobile responsive website and you know that you will have to work extra hard to find what you need on the website, you are likely to leave right away and find what you need on one of the competitors’ mobile responsive websites in Overland Park.

At Lifted Logic, each and every custom website design we create is built to be one of the best mobile responsive websites in Overland Park and we are sure to test the design on every browser worldwide. Here’s a few more reasons why mobile responsive websites in Overland Park is absolutely crucial:

Google ranks your website higher

Google absolutely focuses on the importance of mobile responsive websites in Overland Park, and since everyone is out to impress Google, it’s always best practice to do everything possible to please them. When Google recognizes that your company’s website is optimized for the mobile web, it will boost your ranking in mobile search results, especially in local searches. If your website is not optimized, Google also punishes your website, and makes it incredibly unlikely to show up on mobile search results.

Leasing KC's mobile website by Lifted Logic
Leasing KC’s mobile website by Lifted Logic

One single website helps SEO

While some may think that mobile responsive websites in Overland Park are best created as a separate “mobile site,” this is really hurting SEO in the long run. It is hard to build the mobile site’s authority on its own and the company has to focus on building SEO for two websites instead of just one. One website also costs less than two to build, host, and maintain. Mobile responsive websites in Overland Park also make users happier, as they are familiar with the company’s website on their desktop and it makes it easier to navigate where they need to go when they know the layout of the website well.

Enhanced user experience

As we have said a few times in this post, users not only enjoy, but also require mobile responsive websites in Overland Park. An article from Search Engine Journal explains the user experience benefits of mobile responsive websites in Overland Park:

“If visitors are browsing a site via their mobile or tablet, they should be able to view all of its content as easily as desktop users. Say you spot something on a website whilst browsing on your computer, and want to send it to a friend who will view it on their phone. If the website is responsive, and has been designed well, the content will work just as well on their screen as on yours.”

Providing a smooth transition for users between the mobile and desktop website is key to keeping users coming back and converting into loyal clients or customers.

Trust Lifted Logic’s mobile responsive websites in Overland Park

When you come to Lifted Logic for a website, you are not only ensuring an incredibly creative and innovative final website, but you are also ensuring that your company is as visible as possible, from all kinds of browsing-enabled devices. Give us a call at our office or fill out the form below to get started with Lifted Logic’s mobile responsive websites in Overland Park today!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.