It matters what you say, but it also matters how you say it. And everyone says things differently.
Depending on the client and their business, you might need to adjust your writing style to keep up. Blog writing isn’t just about hitting a word count or including your client’s ideas—it’s about adapting. But how can you distinguish one client’s tone from another?
At Lifted Logic, we want to help make the blog-writing process as simple and rewarding as possible, and as such, we’re going to explain how to write in a consistent tone.
Web Design for Everyone
Lifted Logic is an acclaimed web design company out of Overland Park. We’ve built a strong, loyal client-base, special in large part due to its variety. We’ve built websites for lots of different businesses, from TEDx to the Nelson-Atkins Museum of Art.
These projects were very different from each other, but they both display Lifted Logic’s commitment to quality design. Everybody needs a website nowadays, and if you pick the right one, it could help you get your foot in the door with a whole new group of users.
Lifted Logic wants to build more than just a website. We want to build you a powerful tool for the next step of your business journey.
Why Tone Matters
Why is it important to learn how to write in a consistent tone? A brand is only as solid as their brand identity.
For many, a brand’s identity is most closely related to its products, its design, its marketing—but perhaps most importantly, a brand’s identity is how they represent themselves. So look deeper.
How do you want your brand to appear to customers? Do you want it to seem casual, funny, serious, or analytical? This is more important than you might think. Put yourself in the perspective of your users. What would you look for from a member of your industry?
Answering these questions will allow you to get a handle on your brand identity. It’s simple; once you understand your brand’s tone, we can begin writing in that tone.
Adapting Your Writing
Everyone writes a little differently. Given the same prompt, a hundred different writers will write a hundred different blogs. But it’s always a good idea to ensure that your brand’s internal tone seems consistent.
Customers develop brand loyalty when they know what to expect. So don’t surprise your readers by constantly shifting your tone. Remember, we’re not writing as ourselves; we’re writing from the perspective of your brand itself.
So after identifying your tone, you can make sure you’re writing in that tone. If you want your brand to seem more bubbly or exciting, feel free to include exclamation points. Write with idioms, and strive to seem familiar to your audience.
But if you want to seem more straightforward and clinical, you may want to write from the perspective of an educated professional. Write less like a friend and more like a teacher. Speak with a calm authority, and your users will notice.
Schedule a Meeting With Us
We hope you’ve learned a little more about how to write in a consistent tone. Our team at Lifted Logic knows that there’s more to writing than just filling up a page with words. Every business is different, so every piece of writing should sound different.
You want blogs that are uniquely you. Looking for more blog writing information? We have a blog of our own that could be a very helpful resource.
We have tips for outlining, developing strong arguments, finding sources, and writing the perfect CTA. But we’re also more than happy to do the hard work for you. Just reach out to us, and we can get started developing the perfect website for you.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
