A poor website can have a serious negative impact on your business beyond just “not looking good”ーespecially when it comes to attracting new clientele that will allow you to grow and reach your full potential.
If you are embarrassed to send colleagues or clients to your website, or if your web-leads inbox has started making cricket sounds, it may be time to consider a website redesign.
At Lifted Logic, we help businesses in Kansas City and beyond every day to determine if they are actually in need of a website redesign and where to go from there.
As KC’s premier digital agency, we have helped countless companies unveil a brand new, top-converting digital presence that provides success for years to come. We can’t tell you how many times we’ve heard “We don’t get any leads from the website currently, so we aren’t anticipating it will be a big part of our business.”
So you don’t want new leads? Yeah, that’s what we thought.
Here are our guidelines for how to know whether you need a website overhaul and our best practices for website redesigns in Kansas City.
Wait… Does my site even need a redesign?
Questions to ask yourself if you’re considering a website redesign in Kansas City
When did your current website go live? If your answer is “I don’t even know” or if the site is over 2 years old, it’s likely that your website’s design needs to be revisited.
Regardless of your site’s age, here are the first questions you should ask yourself when deciding if it’s time for a website redesign:
How is the current website performing?
If you’re considering a website redesign, it’s likely you already have an idea on some of the specific problems you’d like to address. Have you had any recent complaints from employees or customers on their pain points with the site? Do you struggle with updating simple content? Start keeping a list!
Is the current website generating leads?
You could have the best-looking website in the whole world, but if it doesn’t generate quality leads that return revenue, it won’t matter.
Even if you don’t love the look of your website, but it converts customers at a high rate, start looking at why. Is your checkout process super simple? Does your on-page content dazzle readers to the point where they have no choice but to convert? At Lifted Logic, we believe that “If it ain’t broke, don’t fix it.”
Let’s figure out what works, what doesn’t, and ensure that we’re only changing what doesn’t—all while enhancing what’s already great about your website.
If you have an online conversion rate of less than 2%, however, our conversion specialists can help create a website conversion path that entices more online visitors to interact with your business.
FYI, the websites we build convert between 24 at 56%.
Do you have a blog or capabilities to post fresh content?
Good SEO and ongoing marketing strategies revolve around publishing regular, industry-specific articles and keyword-rich content online. Without a solid content strategy, you will be fighting an uphill battle in getting new and returning traffic to your website.
A website blog is one of the cheapest and easiest ways to share content and attract new traffic to your website. You can also distribute your articles in regular e-newsletters and on social media to truly make the most of your content marketing efforts.
Does it look nice and function well on mobile devices?
If your current website does not function with the same simple conversion path on mobile as it does on a desktop, your conversion rate will suffer.
Nearly 60% of worldwide internet searches are currently performed on mobile devices. Plus, Google will not show your website result on the first page for any searches performed on a cell phone or tablet if it isn’t mobile-optimized. If these facts aren’t enough to stress the importance of a mobile-friendly website, we don’t know what will be.
If your images, fonts, load time, and more is not properly optimized, you could be missing out on valuable traffic. A website redesign in Kansas City by Lifted Logic can help ensure your new interface will look beautiful and easily readable on any size screen.
Consider an in-depth user experience, conversion, and SEO audit
If you’re still just not sure where your current website stands and what can or should be done to help it, talk to the web and digital marketing experts at Lifted Logic!
We can perform a total in-depth site audit. We’ll look at your code, content, imagery, overall design, conversion path, calls to action, link structure, Analytics, and more to help you determine the best course of action for improving your online presence.
Learn about our consulting services →
Lifted Logic’s Best Practices for a Website Redesign in Kansas City
If you have asked yourself the above questions and determined that it’s time for a website redesign, you may now be asking, “What now?”
The experienced marketers, designers, and web developers at Lifted Logic are here to make sure your website redesign delivers on your business’ goals for increasing traffic and leads and ultimately making you more successful.
Personalized and built entirely around your brand
A good website redesign should reflect your brand’s identity, values, and mission in every detail. This helps new visitors understand what sets you apart from the competition and helps returning visitors instantly recognize your content.
A cohesive, custom-designed website with consistent tone, colors, and imagery is going to instantly legitimize your business and ensure that those who see it understand who you are and why you do what you do.
Though it pains our writers to say, most people respond much more strongly to images and videos than they do to text alone. However, please don’t mistake this for any type of image or video.
Depending on your industry, stock imagery or video footage may not do anything to showcase you. Your website visitors want to see photos and videos of your facility, your staff, your products or services in action, and hear from past clients about what you’ve done for them.
Our photo & video team works collaboratively with our web designers to ensure that your photo & video efforts match the look and feel of your website redesign in Kansas City.
Talk to the Lifted Logic photo & video team to learn more about the right type of photos and videos for your website redesign!
Make sure your conversion path is simple and straightforward
All the pages on your website should contain at least one conversion option. If a user gets to the bottom of the page and isn’t sure what else to do from there, they may bounce (leave your site).
- Concluding any given webpage with an enticing call to action (CTA) that links to a contact form;
- A custom-built “Get A Quote” form that’s linked to on every service page;
- A CTA pop up when a user makes a move intended to leave your website; or
- A streamlined e-commerce checkout,
A simple conversion path is key to maximizing conversion rates on your website.
Optimize for search engines & mobile devices
At Lifted Logic, if the final website we create is not properly optimized for search engines, we have not done our jobs properly.
Every piece of your website redesign, from the images to the code to the on-page content, should be optimized for search engines like Google. Before launch, we make sure all our sites have used relevant keywords and heading tags, as well as add alt-text to images, create custom meta descriptions, and ensure all pages have the appropriate amount of content.
We also optimize our websites for all major browsers and for all screen sizes and devices. No matter how a visitor chooses to access your website, they will have the same experience, and can still easily convert.
Develop an ongoing content strategy
Once the website redesign has launched, you should certainly start to see an increase in leads. However, a website, like the brain, is a muscle, and needs to be exercised.
An ongoing content and marketing strategy helps ensure that there is a purpose for every piece of content you share online between your blog, social media, newsletters, print pieces, and more.
This isn’t to say that each piece of content you create has to sell something. Blogs can also provide useful information, establish your business as an industry “thought leader,” build trust in your company, build your likability, or showcase your personality. These can target customers ready to make a purchase or take an action, but it can also target those early in the buying cycle who are looking for an authoritative resource on any given subject.
Though these pieces of content may not lead to direct sales, they still play an important part in your overall marketing strategy and tie into your ultimate purpose: the “why we do what we do” and “why you should choose us” ideas that lead to customers for life.
Not sure where to begin your website redesign in Kansas City? We are here to help!
We hope you find our tips for how to begin a website redesign helpful. If your website is in need of an overhaul, we can help!
Come to our office for coffee and to discuss everything we can do to help ensure your business grows and succeeds for years to come.
Get in touch with our team by calling 816.298.7018 or use our cost calculator tool today!