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How to Sell Tickets Online

Business & Marketing Strategy / September 15, 2019

In 2019, moviegoers insist on purchasing their tickets online. Having an online ticketing system on your website means that customers don’t have to arrive early to purchase tickets at the box office. They also get the specific seats they want, and (if they’re typical millennials) they’ll appreciate a movie-going experience that doesn’t require any awkward cashier interactions 🙌

We recently launched a website for a movie theater and restaurant in Washington, Movie & Dinner. This site features a brand new online ticketing system that we integrated with the website and the in-house ticketing system to provide a seamless experience for customers and staff (NBD 😏)

If you don’t have a system for online ticketing, it can be daunting to know where to start or how to sell tickets online. 

Below, we’ll share our expertise as the most experienced ecommerce developers in Kansas City to help you better understand how to sell tickets online. 

Read more about the new Movie & Dinner website→

Create a badass (responsive) website

First of all, it’s not enough to offer online ticketing and expect to see an increase in sales. If you want to attract new customers, a badass, SEO-friendly website一like the ones we create every day一is essential. 

Customers searching for nearby movie theaters or showtimes will easily find a properly built and optimized website. Furthermore, a well-designed website tells customers they can expect a top-notch experience at your theater. 

More than half of all internet purchases are made from a mobile device. If your website is not responsive to all screen sizes, customers will not trust nor want to use it to complete purchases.

At Lifted Logic, we’re no strangers to all the rules and best practices that go into creating an ecommerce website. You do not have to navigate setting up an ecommerce site alone! Our experts can help you ensure that your business is compliant and uses the best solutions for checkout, taxes, processing, and shipping (if applicable). 

Get a quote for your ecommerce website→

Integrate online ticketing software

 

A seamless, easy-to-use online ticketing system shows customers that your business invests in their convenience and offers the best experience possible. 

For Movie & Dinner, we integrated their preferred online ticketing software across all the theater’s systems. 

On the website

When a customer purchases tickets online from Movie & Dinner, they must first choose their seats. Thanks to our API integration, reserved seats update in real-time. 

Next, you select which tickets you need (adult, child, senior, student, or military). Then, you enter your billing information (or sign into your customer account) and this SSL-secured website completes your purchase!

At the box office

Whether you want us to integrate a third-party software or have our full-service dev shop build a custom ticketing solution for you, its essential that your online ticketing system syncs with your in-house POS system. 

This ensures a smooth experience for your staff and customers who purchase tickets at the box office. There’s nothing worse than two customers expecting to sit in the same seat!

How to sell tickets online through your amazing new website & ticketing system

If you build it, internet traffic will come, right? Wrong! ✋️A website is not a work of art meant to be placed on a shelf when it’s complete and never touched again.

In order for you to see a return on your investment, you must also invest your time and effort into maintaining and updating your website. Movie & Dinner has a graphic designer on staff to continually update the website to showcase the most popular shows at the most opportune times. 

You should also consider various marketing strategies to bring in new customers and encourage your current customers to keep coming back.

Ongoing SEO strategy

The world of SEO is constantly shifting, and remaining on top of the ball is crucial . Lucky for you, our SEO & search gurus stay ahead of the curve for you so you can focus on what you do bestーhelping people create memories at the movies.

Some of Lifted Logic’s SEO services include:

    • SEO audits
    • In-depth SEO training
    • Identifying keywords and tracking your site’s rank for those keywords
    • Creating keyword-rich content for your website and blog
    • Technical SEO (Optimizing page speed, structured data markups, etc.)
    • Performance tracking

SEO services for a movie theater business can help you show up in results for the things your customers want from you: movie reviews, showtimes, event write ups, movie theater etiquette, and more.

Newsletter marketing

Email newsletters are the perfect way to stay in touch with customers. With a well-timed newsletter, you can promote upcoming films, showcase updates to the theater, offer the most current promotions, and even insert upcoming showtimes that a customer can click and begin the online ticket purchasing process.

There are many ways to encourage newsletter signups, from a customer loyalty program to offering a concession discount, and/or including integrated sign-up areas throughout your website. 

Paid advertising

Though it may not lead to direct ticket sales, paid advertising efforts on Google, Facebook, Instagram, or YouTube can provide important top-of-mind awareness for customers. 

Running a successful campaign on these platforms requires significant experience with PPC advertising. If you want to be sure you’re making the most of your marketing dollars, our digital PPC team can help you get on the right track. 

More movie theater marketing ideas→

Still unsure of how to sell tickets online? We can help!

The Lifted Logic team is eager to solve your digital challenges. If you need help selling tickets to your movie theater online, call us or contact us today!


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