Measuring your success
The secret sauce to a successful Google AdWords advertising campaign isn’t impressions –
it’s the number of conversions and how much you pay for it. Lifted Logic is Kansas City’s Google AdWords management company. Every marketing platform should be used as a business tool. Therefore, if you’re not measuring your conversions, return on investment, and cost per acquisition, how do you know if you’re successful?
It’s simple: we need to know how much a user is worth so we can determine how much we should spend to acquire that user. If we pay more than a user is worth to your business – you’re losing money.
1 Million+ leads generated
16% avg. conversion rate
Are you bidding on the right keyphrases? Understand what your users call your product and match their intentions.
Monitor the search terms that trigger your ads and negatize any irrelevant modifiers. If you miss this step it can be costly.
It’s a matching system – your ads, keywords, and landing page copy need to match the intention of the person seeing your ad.
Quality landing pages
You can pay to be at the top of the search results page, but if your landing page doesn’t provide the information your user is looking for you won’t convert.
Tracking all conversions
Track every type of conversion including calls from ads, calls from the website and form submissions.
Cost per conversion
Lifted Logic analyzes how much you're spending to acquire a single conversion to prevent overpaying for what that user is worth to your business.
Hold us accountable
As Kansas City’s go-to Google AdWords management company, we encourage clients to come in for monthly meetings to evaluate the performance of their paid search campaign. In addition, we train our clients how to use and understand paid search tools to hold us accountable. We’re on your team.
Are you performing?
If you have existing AdWords campaign, we offer a free one-hour discovery meeting to evaluate the performance of your current strategy and how you can improve. New to the game? That’s okay, we offer free training and education during the first meeting.
Unbelievable experience! Thought I knew something about web development until these guys took me to school and showed me another level of building awesome websites. My website traffic and conversions increased dramatically. I absolutely recommend them to anyone who needs a professional website.
– Nick B.
Let’s talk about your business.
Contact u for a free one-hour meeting to talk about business’s needs and goals. Our clients range from Fortune 500 companies to small startups in all industries.