Figuring out how to market your architecture firm depends on your brand and your business goals—there is no one-size-fits-all plan.
Where do you see your business in the next 5 years? What obstacles has your firm faced? What are your company’s core values? Who is your target audience?
These are all essential questions to ask when thinking about how to market your architecture firm. They should drive your strategy, so don’t put them on the back burner.
You don’t have to answer those questions yet. First, let’s go over some of the best practices for marketing your architecture firm, directly from the award-winning team at Lifted Logic.
Build a Welcoming Website
Introduce prospective clients to your services with a professional, trustworthy website—from UX and UI to performance. The most successful architecture firms have websites designed to be aesthetically pleasing, but they’re more than pretty.
While capturing people’s eyes, the best architect websites also contain relevant, engaging content and have high-quality, attractive media that showcases who they are and what they do. All of these elements, from web design and development to media and content, are pieces of the puzzle that come together to make your website run smoothly.
Powerful architecture company websites deserve to rank high in search engines, too.
Have an SEO Strategy
A variety of factors affect how you rank in search engines like Google, a big one being search engine optimization (SEO). After you have an inviting website, it’s important that you implement keyphrases on every page that match what people are typing into search engines to find your services. More importantly, you need to implement ones that actually help you reach your target audience. And it all starts by researching which phrases are the most relevant to your business goals.
After you find the keyphrases that you want to use, you need to format your content to make the keyphrases perform the way you want so you pop up on the results page. If a keyphrase is more competitive, you may need to implement more of them within a longer page to compete with other websites.
In order to do this without getting flagged for “keyphrase stuffing”—using too many keyphrases—you need to use them strategically and make them flow in the content. Ranking high on Google is huge, but don’t overlook the power of social media to spread the word on your work.
Maintain a Consistent Social Media Presence
In 2025, social media is a powerful tool for gaining the right kind of attention. The best architects strategically choose the platforms that reach their target audience. You probably don’t go to Pinterest to find a doctor, but an architect—absolutely!
Going viral isn’t always the goal. You should post where your content will have an impact and your presence won’t go unnoticed by observing KPIs. This helps them measure and determine if their results were worth it.
KPIs (key performance indicators) are statistics that are relevant to a particular goal. For example, if you’re trying to gain more brand awareness on social media, the amount of views your profile or posts get may be KPIs that you keep track of to measure your progress.
Need Help Figuring It All Out?
Marketing your architecture firm isn’t a simple task, but you don’t need to do it alone. Our team of marketing geniuses personalizes a plan to conquer your goals and separate you from the competition.
Contact us to learn more about how to market your architecture firm.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
