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Recent 27 Apr 2016

How to Maintain Your Corporate Identity

by Lifted Logic

Do you know how to maintain your corporate identity? Lifted Logic’s branding team can help you develop and retain your corporate identity.

How does your business come across to your clients? If your business cards, marketing materials, website, etc. do not match each other and your business’ goals, it is time to consider a rebranding. At Lifted Logic, our expert branding team know exactly what goes into a successful corporate identity and will teach you how to maintain your corporate identity.

What is a corporate identity?

Corporate identity is often used as a synonymous term with brand identity and brand standard. Your corporate identity is what your clients see when they look at your business. Developing a corporate identity that is strong, memorable, and professional is important to how the public will view your brand.

According to leading experts from Strathclyde, Erasmus, and Harvard Business Schools, “When well managed, corporate identity can be a powerful means of integrating the many disciplines and activities essential to an organisation’s success. It can also provide the visual cohesion necessary to ensure that all corporate communications are coherent with each other and result in an image consistent with the organisation’s ethos and character.”  — The Strathclyde Statement” 

How to maintain your corporate identity

Our branding team’s first step into developing your corporate identity is to get to know your brand as well as possible. You can expect questions such as “What is your company culture like,” “What strategy does your team use to solve problems,” and “Are you a laid back company or strictly professional?”

We will ensure that your corporate identity is maintained via innovative color schemes, fonts, white space, modern logo design and other marketing materials. It is vital that your corporate identity is easily portrayed through every aspect of your business, this includes your business cards, newsletters, brochures, and even the appearance of major employees.

Contact Lifted Logic and ask about our top-shelf branding services.


About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.