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Recent 16 Mar 2016

How to Determine Your Brand Identity

by Lifted Logic

Are you struggling with how to determine your brand identity? Contact Lifted Logic today!

If you are having difficulty establishing your brand identity, it is time to contact Lifted Logic. How your brand is seen to your market is incredibly important. You need to be able to identify your brand and your standards to integrate it into your marketing materials, including your website.

Lifted Logic has a team of marketing experts with extensive knowledge and experience in the branding industry. If you are concerned about not knowing your brand identity, we have come up with some basic questions to ask yourself. By identifying your brand, you and your clients will have a better understanding of your business and how it operates.

How to Determine Your Brand Identity

Consider the following questions to help you get a better understanding of how to determine your brand identity:

  • Recognition: Does your business have a quality logo and design that your clients will easily recognize? For example, the Nike check mark or the Pepsi logo are identifiable to nearly everyone.
  • Culture: What are your core values and principles? By identifying your values and principles to your clients, they will have a better idea of your companies culture.
  • Relationship: How do you maintain your relationships with your clients? Is it strictly business or do you form a relationship that mirrors close friends?
  • Self-image: Do your employees uphold the values of your business? Can your clients look at your employee and say, “Wow, they are exactly like (name of your company here).”¬†Your employees should be able to represent your business in a positive way.

If you are unsure if you know the answers to these questions, Lifted Logic can assist you with finding your brand identity.

To determine your brand identity, call Lifted Logic today!

We are looking forward to helping you. Get in contact with us by clicking on the red button to your left.

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.