Without civil engineers, towns and cities wouldn’t have the infrastructure that keeps them running every day. While necessity may seem like a great way to maintain business, today’s digital world requires every firm to have an online presence to stay competitive.
But where do you find the time to build a website between all your projects, much less market your services on it? At Lifted Logic, not only do we take those stressors off your hands, but we build webpages that are optimized for search engines, converting users into clients.
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Your firm makes modern society more efficient with every project. Our team makes your digital marketing just as effective.
By concentrating on web-based communication, Lifted Logic helps your firm convey its message, advance projects, achieve goals, and increase revenue. Our objective when creating a civil engineering website design is to focus on both Google search engine optimization (SEO) and conversion optimization (CRO) to boost your search relevance and transform those results into new projects.
Lifted Logic takes on only a small number of new projects each year so we can focus on building quality solutions and long-term relationships. Our 5 unique departments work together to bring your project to life.
These departments use thoughtful and engaging content to inform visitors about your civil engineering firm. Innovative and aesthetically pleasing web design, with strategies to make your organization more visible in online searches, can make all the difference for your organization’s bottom line.
Our Kansas City agency loves working with civil engineering firms across the country. We hope yours will be next 😉
Content
5 Brand Voice and Tone Tips for Your Business
Spencer Suckow, Senior Web Writer • 04 Jan 2021
Business Development
Why Your Business Needs a Mission Statement
Becca Stebbin, Lead Content Strategist • 15 Jul 2019
Lifted Logic’s Client, Leasing KC’s feature in the Kansas City Star
Lifted Logic • 10 Jul 2014
Lifted Logic’s experience encompasses a wide range of civil engineering disciplines. Our history includes designing and developing web pages for land developers to attract private and public clients. When it comes to contracting, we can promote both general and sub-contracting services to highlight your team’s skills.
Websites for more unique needs, such as earthwork or parks and recreation, are also within our capabilities. To accurately reflect your services, we schedule a meeting to discuss the scope of your projects before writing any content. By combining thorough research with your vision, we provide your users with complete knowledge of your firm’s projects.
If you want people searching for local civil engineers to find your site, you need search engine optimization (SEO). High Google rankings for multiple keywords are crucial for achieving a successful online presence that sets your engineering firm apart from others in your area.
To maximize impact, Lifted Logic performs keyword research specifically for your engineering services and your firm’s location. Understanding local search queries helps us optimize your site for higher Google rankings.
Developing pages while keeping these keyphrases in mind can optimize your site’s search engine ranking and provide users with precise results. For example, if you offer subcontracting, our strategists may find that “contractors near me” is a common local search term. Users in your area would therefore associate the term “contractors” more readily than the actual “subcontracting” process. Knowing this allows us to write optimized content that showcases your services as the ideal choice for your users’ projects.
Content creation, visual design, development, and ongoing marketing are the four main stages of building a website. First, our strategy and writing teams enhance your SEO and tell your firm’s story to the world. We highlight your portfolio’s strengths and demonstrate why your team is the best when it comes to civil engineering.
We only start designing your website after you’ve approved the content. Whether you need a brand refresh or a complete rework from the ground up, we’ll select the ideal colors, fonts, and imagery. This is when our media team steps in to take updated photos and videos of your firm and projects, should you desire it.
Close collaboration between our design and development teams ensures an optimal user experience. We upgrade all parts of your civil engineering web design—from frontend user interaction to the unseen backend.
That’s it! After your site launches, we help you monitor its performance and make improvements for 1 to 3 months. Then, to further boost your SEO, we can discuss allocating more blog posts to our ongoing marketing team.
Absolutely! Ranking and connecting with your audience both depend on how mobile-friendly your civil engineering site is. Before designing your website, we analyze average visitor demographics in your area to optimize mobile traffic.
The importance of mobile optimization lies in its impact on Google rankings, as Google primarily indexes and ranks websites based on their mobile counterparts. With over 60% of an average website’s traffic coming from mobile devices, a successful civil engineering website needs to look good on all screens. Our team makes sure that your site has a great appearance and optimal performance on both mobile devices and desktops.
Quickly evaluate your website’s mobile accessibility by utilizing Google’s Mobile-Friendly Test and PageSpeed Insights. Don’t hesitate to reach out if you need help understanding the results.
Page count is flexible, depending on the project’s scope. Lifted Logic improves the search engine optimization of all websites (even those with over 50 pages!) to boost their presence on Google. For firms that specialize in a smaller number of services, we can redirect the extra budget away from unnecessary page creation and towards improving civil engineering web design assets.
To maximize your firm’s exposure, first define your firm’s identity and services. Make sure to express them the same way throughout your online presence.
Everything from the tangible—your logo, fonts, and color scheme—to the more intangible and abstract, tells your firm’s story. How do you want to share it with the world? Positioning, personality, voice, and values are all essential when creating your brand.
Whether you need a simple website or a full branding package, we’re here to help! The writers in our content department can assist you in crafting a compelling story for your organization, and our design team can provide captivating visuals, such as logos, fonts, and colors. To create a consistent and welcoming brand, we incorporate these design elements into all your marketing materials, such as direct mail, digital signage, and other relevant pieces.
Among the amazing benefits of a Lifted Logic website is a custom service booking tool. This handy asset is customizable to fit any website, from universities and construction companies to dentists’ offices and more!
Our civil engineering web design can feature a dedicated inquiry system for users to submit project details directly. Project type, size, deadlines, and other necessary client information can be included as categories on the form. This method generates leads from users much faster than other communication strategies, like cold calling and emails.
After your site goes live, you’ll be in complete control of its civil engineering web design. Giving you backend access is only the first step—we support you for the first few months of management. Learn from our team how to edit your website and create additional pages whenever necessary.
Instead of learning coding and web development, replicate our pages and tailor them to advertise new engineering services. If you’re ready for a rebrand, go ahead and update your colors and fonts! We build intuitive websites at Lifted Logic, designed for your customers and team to navigate easily.
You may be amazed at how crucial a visually appealing website is for lead generation. In every industry, the initial hurdle when converting leads is holding a user’s attention. In addition, users are frequently more responsive to images than to text.
Although we’re not aiming for excessive flashiness, we want to highlight your business visually. Collaborating with you, our team selects colors, fonts, and abstract design elements that best reflect your firm. Need a business rebrand? We can build your civil engineering web design from the ground up.
