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Design

Recent 12 Nov 2015

Ask a KC Web Design Agency: Is a ONE page design the right direction for your business?

by Lifted Logic

Is a one page website the design for you? Learn the pros and cons of a pageless design from the KC Web Design Agency, Lifted Logic.

One page websites, also referred to as single page, or pageless websites, are one of the newer web design concepts that have been emerging over the past couple of years. It’s all part of the trend to move away from outdated print design influences, and move towards more interesting, interactive online experiences.

What are the advantages of one page web design?

A one-page design can help to tell a story.

More than anything else, websites are about communication. And some businesses find that the best way to communicate with their audience is by telling a story. Stories can help us educate, motivate, or inspire action. Let’s look at an example of how one company used a pageless design to present a kind of proposal to the public, and to a well-known competitor.

McWhopper

In Fall of 2015, Burger King launched a proposal to McDonalds to combine forces for World Peace Day. Their idea was to create (and promote) a sandwich based on each company’s most popular menu item…The McWhopper. One page websites are a great choice for a proposal like this one. If your company is presenting a specific project that needs to tell a story, you might think about adopting this format.

A one page design is intuitive.
A few years ago, the general public might have been worried about presenting a site that their audience would have to actively scroll through. The “above the fold” concept of having all important information visible on the landing screen is a concept leftover from days when the newspaper was King. These days, popular apps like Facebook, Twitter, and Instagram have made most everyone comfortable with scrolling.

A one page design encourages sharing and may help to increase conversions.
If a one page design is done well, the user may be more likely to engage in the site. That’s because a one page design has great potential to really immerse the user in the experience of the story. When they reach the end, they may be motivated to experience the site all over again, share it with a friend, or sign up for more information.

What are the disadvantages of a one page web design?

A one page site doesn’t have room for much content.
If your website needs to present information on multiple subjects, a one page site might not be for you. Some sites rely on multiple pages to sell many categories of products, describe more complicated ideas, or relay important information. That’s why one page sites are better suited to simple proposals, one interesting product, or one super service.

A one page site could effect your SEO.
If your one page site is dedicated to a single product, you might experience slightly improved SEO. This is because your PageRank will be applied to the entire website. However, if you want great rankings for multiple products or services, you will definitely want to go with a multi-page site that can offer more advanced SEO options through quality content.

Don’t worry, this KC web design agency can give you the best of both worlds.

If you’re interested in giving your website users an interactive, story-like experience but still want to offer additional information and benefit from SEO, we can help. At Lifted Logic, we have years of experience in building sites with fantastic SEO juice through quality content and accurate coding. But we also love to tell stories and challenge our designers to think outside the box. A multi-page site with a beautiful, scrolling homepage can do it all.

When Full Service Chimney wanted to show users their services in a unique and visual way, our designers created an animated scrolling homepage that is educational and entertaining. Still, the site includes multiple pages to present more detailed information and support quality SEO.

kc web design agency full service

Contact the designers and developers at Lifted Logic today to learn more about a one page or semi-one page design for your website. We look forward to creating with you!


About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.