What makes a successful website design? It all starts with the homepage. Learn more from the innovative website designers at Lifted Logic.
Let’s face it: it’s hard not to judge a book by its cover. We’re all guilty. This knee-jerk reaction can be seen all too easily in the interaction between an online customer and a website’s homepage. Today’s consumer has developed an eye for authenticity and authority, and they aren’t going to waste their time on a site with an out-of-date, hard-to-navigate home page.
The good news is that experienced web designers know just the right tricks to keep those visitors impressed, engaged, and coming back for more. Read on to learn more about some key elements of effective homepage design from the savvy web designers at Lifted Logic.
Bring Forth Your Brand.
More prospective customers will come to know your brand through your website than any other source.
Outdoor Gear’s website practically screams their brand. This brand is extreme, fresh, durable, and experienced. Their logo is front and center, and uses a family of typography that is commonly seen in extreme sports branding that developed in the ’90s. Large, rotating background images show athletes performing extreme moves, suggesting the authority of the brand, as well as the durability of the products. All of these impressions were gained from just the initial landing page. Scrolling down further on the homepage, the user learns more about the background of the company and what they stand for. Consistent fonts and imagery tie everything together.
Present a Clear Call-to-Action
What are the ultimate goals of your website? Do you want to user to complete a contact form? Request a quote? Add an item to their cart? The simpler you can make these tasks, the better.
Straight and to the point, Mowing Done offers the user two choices right off the bat. Their goal is to get the customer to request a free quote. Need a lawn service estimate fast? The user can complete a contact form right on the homepage within 40 seconds. Want to learn more first? A bright button provides easy access to find more information about the services provided and, again, the quote option is right at their fingertips.
Make it Mobile
As we have been predicting, mobile digital media time is now significantly higher than desktop, at 51% vs 42%. That means it is more important than ever for your website to look fantastic on a mobile device.
The slick, clean look of RMF Companies’ website isn’t just for desktops. Innovative mobile development allows the same perfect user experience on a mobile device, without sacrificing branding. Lifted Logic’s experienced developers use mobile responsive techniques to ensure that the site scales down smoothly and cleanly. Clear menu navigation helps the user find exactly what they need in a matter of seconds.
If your website’s homepage is ready for a facelift, contact Lifted Logic for a little nip and tuck…consultations are free, so we promise you won’t feel a thing!
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
