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Recent 22 Jun 2016

Direct Mail Designer in Kansas City

3 Design Elements for Direct Mail: Tips from a Graphic Designer

by Lifted Logic

Are you struggling with your direct mail campaign?

Lifted Logic presents 3 design elements for direct mail: tips from a graphic designer in Kansas City!

The world may seem digital, but direct mail campaigns are still a reliable method of marketing. If your direct mail efforts are beginning to decline, or perhaps never took off in the first place, it is vital that you determine your weak points. Lifted Logic can assist you with your efforts by presenting 3 design elements for direct mail: tips from a graphic designer in Kansas City!



3 Design Elements for Direct Mail: Tips from a Graphic Designer in Kansas City

At Lifted Logic, our graphic designers could go on and on about the good and the bad when it comes to direct mail campaigns. However, if you want the basics, here are 3 design elements to implement so your campaign can achieve the results you need.

  1. Improve Your Copy: Your copy, believe it or not, is the most important thing in your direct mail campaign. Your copy should be engaging, well-written, and without complicated industry jargon. Make your direct mail campaign readable. By doing this, your campaign is more likely to get the results you want!
  2. Stand Out: People get mail every day. If your newsletter stands out, you will perform better than those who don’t. Integrate an innovative design, but try not to overwhelm your audience. Adding in too much “noise” can distract your reader from the content.
  3. Know Your Audience: Knowing who you are trying to target is essential in direct mail campaigns in Kansas City. If your audience tends to be within an older crowd, consider tailoring your direct mail to their needs by using a more simple, eye-pleasing design with traditional-style content. If your audience tends to within a younger generation, they may be interested in a more “jazzy” looking newsletter with more modern content.

Do you want to speak with one of our talented graphic designers regarding your direct mail efforts? Contact the Lifted Logic team today to set up your consultation! 

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.