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What is a Social Media Manager?

Business & Marketing Strategy / March 11, 2016

typingDo you need help with your social media marketing? Call Lifted Logic today to inquire about our social media marketing services!

Social media has become a huge part of the business and marketing industry. Ranging from major corporations to small business owners, you will most likely find that everyone has some sort of an online presence via social media.

Over the last few years, the business industry has seen a huge increase in the use of social media in their marketing strategy due to the necessity to always keep up with their market. Because of this, it is vital that your business takes your social media efforts seriously. Would you allow just anyone to handle your accounting needs? The same idea should be behind getting yourself someone who is knowledgable of the the latest trends and topics online.

“What is a Social Media Manager?”

A social media manager is someone who is knowledgable of the major social media networks such as: Facebook, Twitter, Instagram, YouTube, etc. Their primary goal is to assist your business with their social media goals, which can range from likes, retweets, shares, messages, contacts, sales, etc. depending on the business’ social media strategy. They will know what to post, when to post it, and how to best deliver it according to your target audience.

  • Are you looking for a wide audience of adults? Try Facebook.
  • Do you specialize in business to business sales? Try LinkedIn.
  • Are you a creative agency who makes video blogs? Try YouTube.

However, do not be fooled by their job title. A social media manager does not just sit and play on your social media accounts. Social media managers should be able to act as a community manager, an analyst, and be a muti-tasker. A social media manager’s duties will range according to the size of the business, but it is important to know that a social media manager should be able to wear many different hats. Your social media manager must be quick, friendly, and efficient.

Lifted Logic can assist you with your social media needs!

Call us today to ask about how we can help you come up with the best social media strategy for your business. Click on the red button to get started!

Get in touch.