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Business & Operations

Recent 14 Mar 2022

Web Design for Home Service Electricians

3 Secrets to Web Design for Home Service Electricians

by Lifted Logic

You know what a home without electricity is? A really good tent. Electricians are key to modern life, and modern amenities. Your service is valuable, and people should know about it.

The question is, what does your website say about you? At Lifted Logic, we build award-winning websites not so we can win awards, but so that you can win new customers. With our SEO help, you’ll rank higher in Google search results, and when that internet visitor lands on your website—boom! Conversion time.

But to make that work, you’ll need to know the 3 secrets to web design for home service electricians. Even if we don’t design your website, use these to make the internet a better place for everyone.

Web Design Secret #1: Branding

We’ve all heard the word “branding” tossed into conversations like MSG at an all-you-can-eat buffet. But what does branding really mean?

Pinning that down is like getting an octopus to wear capri pants. Slippery, that. “Branding” conveys all the things that make your business yours, including tangible elements like your logo, fonts, and color scheme. It also includes more abstract elements like your values, mission statement, personality and voice, and positioning. All of these elements work together to build your brand.

With a clear(er) picture of your branding, you decide who you are and who you represent—and make it clear throughout your digital footprint.

If figuring all that out is a little on the woo-woo side for you, don’t worry. We’d love to help you! Our team of wordsmiths in the content department can help you craft the perfect story for your home service business, while our web designers mold the structure and flow of your site.

Do you need a wicked cool logo that perfectly fits your mission and your business? What about choosing the right font for your voice? And there’s picking the best colors for your visual presence to catch eyes and feel right—these are all services we offer, and cool stuff we love to do!

By the way, we can take these elements and not only apply them to your website, we can design your other marketing materials too, like direct mailers, digital signage, and more. We would be super-excited to help your organization look and feel welcoming, clear, and cohesive.

Web Design Secret #2: Mobility

Your website must be accessible on multiple devices, with screens that can be huge, or held in the palm of your hand. Web design for home service electricians has to apply not only to computer screens, but to mobile devices, too.

Imagine a client desperately needing an electrician because their house suddenly went dark. They have no access to the internet with a bunch of dead computers and a dark router. But what do they have that can access a Google search for “electrician near me?” They have their smartphone. And if you have a mobile-friendly website, they have you.

Over 60% of all web traffic now comes from mobile users. That’s over half the people looking for your website are doing it on their phone or tablet. Google prioritizes mobile-friendly websites in searches, meaning Google mostly uses a site’s mobile version for indexing and ranking. Your website must be designed so that it looks great and is legible and accessible on a desktop or a phone.

Check to see if your existing site is mobile friendly using tools like Google’s Mobile Friendly Test or Page Speed Insights. Need to talk about what you discover? Contact us! We’d love to help.

Web Design Secret #3: Call to Action

When you have a website visitor, what do you want them to do? If there’s a specific action you want them to take, ask them to take it. That’s a “call to action”, or CTA.

This piece of content encourages your site’s visitor to take further action. Maybe you want them to schedule a consultation, call a specific phone number, or click a link for emergency assistance so that they get priority attention. There’s any number of things you might want them to do. The question is, have you asked them to do it?

Pull up your current website, and take a quick glance around. If you can’t find and click a CTA within a few seconds, then you’re missing out on client leads!

Some sort of CTA should exist on every single page of your site, and it should be fast and simple to complete. The language of your CTA should be direct and contain an action word.

For example: “Schedule an in-home inspection,” or “Click here for emergency issues,” or even “Contact us to learn more.” You want your CTA to be clickable and to stand out. Our design team can create a unique, stylized or animated button to help your CTA shine.

It’s no secret: we do web design for home service electricians!

Are you ready to help your potential customers find you, contact you, and purchase your services? The team at Lifted Logic is ready to put all their skills to work for you. We assist home service experts across the country, educating them on best practices for the web, and helping them convert visitors to customers at a much higher rate.

Let us do the same for you. Reach out to us, and let’s talk about your website, your marketing, and your goals. Then, plug into better online results, with Lifted Logic!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.