When students, faculty, and future applicants seek a place to grow, explore, and connect, they look for institutions that embody both excellence and accessibility. At Lifted Logic, we design immersive online experiences that showcase your university’s distinct identity and academic spirit. Let’s build a digital campus that reflects the brilliance of your institution.
Our team of imaginative writers, designers, and developers collaborates with your university to create a website that’s intuitive, dynamic, and forward-thinking. Launching a new research initiative or academic program? We’ll ensure it stands out. Want to share compelling alumni achievements or campus innovations? We’ll help amplify those stories to inspire and engage a global audience.
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Every university deserves a digital home as dynamic as its campus life.
Managing faculty, supporting students, and advancing academic programs leave little room in your schedule for tackling the complexities of a modern website. From crafting compelling content to ensuring seamless navigation and search engine performance, building an effective online presence can feel like a daunting extra course load.
That’s where Lifted Logic comes in. Our experts take care of everything, including intuitive design and smart development to storytelling that captures your institution’s essence. While we bring your digital vision to life, you can stay focused on educating, innovating, and inspiring. And at every step, your voice leads the way. It’s your legacy, and we’re here to help you showcase it to the world.
Lifted Logic takes on only a small number of new projects each year so we can focus on building long-term solutions and long-term relationships. Our 5 unique departments work together to bring your project to life.
These departments merge thoughtful and engaging content to inform visitors about your university. Web design that is innovative and aesthetically pleasing, with strategies to make your organization more visible in online searches, can make all the difference in your organization’s bottom line.
Our Kansas City agency loves working with universities across the country. We hope yours will be next 😉
Design
11 Essential UX Laws for Your Next Web Design or App Project
Hannah McGean, Lead Designer • 20 Jul 2021
A great university website acts as a digital front door to your institution. It should provide a seamless experience for prospective students, current students, faculty, alumni, and community members alike. A strong site clearly communicates your university’s brand and values, offers easy access to academic information. It also gives visitors a sense of what it’s like to be part of your campus, whether they’re inquiring from across town or across the world.
At Lifted Logic, our process digs deep into what makes your university unique and builds a custom WordPress site that reflects that. A great university site should be easy to navigate, mobile-responsive, ADA-compliant, and optimized for search engines. Our team ensures all of this while also working with you to make sure the content is human, helpful, and engaging to a wide audience.
Universities are unlike most other organizations. You’re speaking to multiple audiences at once: prospective students, parents, current students, faculty, donors, and community partners. That means your website needs to handle a lot of moving parts. At Lifted Logic, our university web design process is built to handle exactly that level of complexity without sacrificing clarity.
Our 4-part process includes content writing, visual design, web development, and ongoing marketing. In the content phase, we work closely with your team to capture your messaging and structure your pages in a way that makes sense for users. During design, we create visuals that reflect your brand and campus personality. Development ensures your site is lightning-fast, mobile-friendly, and totally secure.
Finally, our marketing team supports you with search engine optimization (SEO), pay-per-click advertising (PPC), and training so you can grow your visibility. No matter the size of your university, we fully customize each site and keep you in the driver’s seat from day one.
That’s totally fine! And, honestly, it’s more common than not. Many universities come to us with a website that’s been cobbled together over the years, with pages added as needed and no clear strategy behind the structure. We specialize in helping universities transition from outdated or disorganized sites to something cleaner, more efficient, and far more user-friendly.
We start by auditing your existing content and site architecture. What’s working? What’s in need of an update? What’s hard to find? From there, we collaborate with your team to restructure the site so that users can navigate with ease. Throughout the entire process, we also make sure you keep ownership of your content and your site.
This isn’t just a facelift. It’s a strategic overhaul that results in a fully customized WordPress site built with long-term usability in mind. You’ll walk away with a powerful tool that reflects your university’s mission and serves your community effectively.
Content writing is the first step in our process, and for good reason. It lays the foundation for everything that follows. Our content writers take the time to understand your university’s voice, values, and goals so we can create messaging that speaks to your key audiences.
Whether you’re trying to recruit more students, highlight academic programs, celebrate alumni success, or promote events, we make sure every word supports your objectives. We’ll collaborate closely with your internal communications or marketing team and can even conduct interviews with key stakeholders if needed.
You’ll receive professionally written, SEO-optimized content that not only ranks well in search engines but also reads naturally and helps your users find what they need. Great university web design starts with the story you tell, and we’re here to help you tell it well.
Yes, and we make sure of it. Once your website is complete, it’s 100% yours to own and manage. We build on WordPress, one of the most user-friendly and widely used content management systems out there, and we’ll teach your team how to use it effectively.
During your final training session, we walk you through how to add new content, update existing pages, manage media, and more. You don’t need to know how to code, and you won’t have to rely on a developer for every little update. Of course, we’re always available for future support if you need us, but our goal is to empower you to run your own site with confidence.
This training is a huge part of why clients love working with us. Our university web design process gives your institution the tools and knowledge to use your site fully and effectively.
Definitely! A strong website can be one of your most powerful recruitment tools when it’s built with strategy. Our process ensures that your site speaks directly to prospective students, answers their biggest questions, and guides them toward taking action. That may be scheduling a visit, applying, or contacting admissions. Regardless of what your future students need, we can help you make it happen!
LL uses data-backed strategies to shape content and design that align with how real users browse and make decisions. On top of that, we offer ongoing digital marketing services, including search engine optimization (SEO) and pay-per-click advertising (PPC), to help you increase visibility and drive more traffic to your site. With PPC, we can help your team target specific audiences, including high school juniors, international students, and adult learners.
At the end of the day, university web design should support your enrollment goals. We build every element of your site with that mission in mind, so your institution continues to grow and thrive.
Yes, we can build accessibility into everything we do. A university’s website must be usable by everyone, including people with disabilities. That means your site needs to meet WCAG (Web Content Accessibility Guidelines) standards for things like contrast, keyboard navigation, screen reader compatibility, and more.
Our designers and developers are trained in best practices for accessible design. We build and test all of our sites to ensure they provide a smooth experience for users of all abilities. Beyond mere compliance, this offers true equity and inclusion in the digital age. Universities serve diverse communities, and we believe your digital presence should reflect that.
Accessibility is also a huge factor in search engine optimization (SEO) and overall user experience (UX). By making your site easier for everyone to use, you also make it easier to find and navigate. That’s just good web design in action!
It depends on the size and complexity of your website, but most of our university projects take between 14 to 16 weeks from start to finish. During this time, we move through our 4-step process (content, design, development, and marketing) while keeping your team in the loop every step of the way.
We begin with discovery and strategy sessions, then move into writing and wireframing. Once your content is approved, we design the visuals and build the site in a development environment where you can preview everything. After testing and training, we launch your site and support you with post-launch marketing.
If you have specific deadlines, like an upcoming enrollment season or program launch, we’ll work with you to create a timeline that makes sense. Our process is collaborative and flexible, and we pride ourselves on clear communication from start to finish.
Yes, and we strongly encourage it. Launching a beautiful new site is just the beginning. Ongoing digital marketing ensures that your university continues to attract visitors, engage users, and meet its online goals.
Our marketing services include search engine optimization (SEO), content strategy, and pay-per-click (PPC) advertising. We help you monitor traffic, improve search rankings, and run targeted ad campaigns that bring in the right audience. Whether you’re trying to boost enrollment, promote a new program, or connect with alumni, we can tailor a strategy to match.
The LL team can also provide guidance on how to keep your site fresh over time, including updating news sections, posting events, and refining your content to stay relevant. Web design is only as effective as the strategy behind it, and we’re here to make sure your site keeps working for you long after launch.
