Digital Marketing Near Lincoln

Get Ready to Get Loud

Cornhuskers know how to cheer on their team, so let’s put that same energy into cheering on your marketing efforts (AKA your business’s lifeline). We know that finding the right place to start is like searching for a needle in a haystack 🪡 Where do you post? What do you post? Pictures? Videos? Blogs? Podcasts? Don’t sweat it—Lifted Logic is here to guide you through it, or even do it for you, if you’d prefer. Once we’ve developed and implemented your strategies for digital marketing near Lincoln, we’ll help you understand how they’re doing on every front. We’ll track the performance of all of your posts, newsletters, and blogs so we can find out what works best for your target audience and keep leveling things up.

Past Clients

We’ve worked with all kinds—and all sizes—of Nebraska businesses, from hometown go-tos to daring start-ups. While each one is unique, our goal remains the same: to turn their digital marketing into a lead-generating machine.

Lifted Logic offers a range of marketing packages, including ongoing AdWords campaign management, packed with valuable tools. From SEO-enriched blogs to captivating newsletters and social posts to profile-picture-worthy professional headshots, we’ve got you covered. So, whether you just want to dip your toes into the digital world or you’re ready to dive in, we have something to help your Lincoln business reach new heights. Plus, we’ll train you on how to write your own optimized blogs if you want to take the storytelling into your own hands. Whether you’re a DIY guru or want us to take over so you can focus on other stuff, we’ll set you up for long-term success.

Your needs and goals are unique, so we always start by getting to know you. Once we’ve got a clear picture of where you’re at and where you want to be, we’ll map out the how with tried-and-true strategies for digital marketing near Lincoln.

Websites Designed for Impact

All of our digital marketing efforts come back to one place—your website! So, we’d better make sure we’re pointing people to a site that does a good job of telling them who you are, what you do, and how you can help them. While your campaigns get people there, the website itself is responsible for giving them the information they need to become valuable leads.

Don’t sweat it if you’re not ready for a commitment; we’re all for getting to know each other—truly—before popping the question. Just reach out so we can find a time to chat about your incredible business and how to make everyone recognize its awesomeness!

Digital Storytelling

The internet has flipped the script on how we connect with everyone, not just consumers. Now, getting someone to land on your website is just as—if not more—important as getting them in your doors. So, just like your in-person first impressions, you need to make sure your site can nail them, too.

Digital storytelling may have some technicalities, but it’s your chance to tell your brand’s story your way. Don’t feel limited to boring biographies and lists (in fact, you should probably stay away from them). This is where you get to tell potential customers what you want them to know, so shy away from elevator music and show them some unreleased Mozart. Grab their attention. Make them want to know more. Infuse content that’s designed to make you rank higher on search engines with captivating imagery and personal photos. That’s how you drive traffic to your site—and therefore leads and revenue to your business.

Once Upon a Timely Experience

So, where—and how—do you start your digital narrative? First, you need to put yourself in online users’ shoes. When Lincoln locals (and, well, pretty much everyone) need directions to the best runza sandwich joint in town, updates on how the Cornhuskers are playing, or where to go to get new tires for winter, they grab their phone or computer and ask a search engine. After all, searching something like “web design agency near me” is probably how you landed on our page! Don’t be scared—we’re just nerds, not witchy mind-readers.

Every business’s online presence is unique, but they all started the same (the successful ones, at least)—they thought like a user. Sure, you have to figure out what words they use to find you, but you also have to think about why they’re searching for it, and why they’re doing it that way. Someone looking up “blonde dye” isn’t looking for the same thing as someone searching “blonding specialist.” While both of them will get some kind of information about bleaching their hair, one will find products and one will find services. We know that stepping out of your bubble and understanding users’ intent from an outside perspective is easier said than done, but we promise it matters. If you can’t nail down the motivations behind their search, you can’t position your business as the best or even as an answer to what they’re asking. And as the internet continues to grow, and Lincoln’s market becomes more saturated, getting it right is more important than ever.

We’re not going to sugarcoat it—this is a complex process that requires a lot of practice, creativity, and time. Business owners aren’t known for having the most free time on their hands, and we’re not asking you to shift all of your priorities. We’re here to create, implement, and measure effective strategies, giving you as much or as little involvement as you see fit.

Why Should Your Site Content Be Optimized?

If you had to choose between being hard to find or impossible to miss, the choice is obvious. After all, when you turn to Google because you need a specific product or service, you’re looking at what pops up at the top.

As the #1 search engine, Google is people’s go-to for finding answers to just about anything. Thousands of people from all walks of life are using it every second of every day. That’s why when we write your website content, we’re not just focused on telling a story that captivates readers and is easy to follow along with—we’re also helping search engines’ robots recognize our words so they can rank your business higher on the results page. There’s a delicate balance between technicalities and creativity when it comes to SEO (Search Engine Optimization), and we’ve spent years mastering it. Because when you rank higher, you’re found easier.

At Lifted Logic, we know that there’s even more to that already complex SEO recipe for success, including user intent. While we pay attention to the words people use to search for something like “best car shops near me” or “things to do in Lincoln,” we’re also investigating why. This way, we can line everything up in an eye-catching, easy-to-read way that helps users just as much as it helps your business. Win-win!

Finding Lincoln’s Digital Pulse

People might not think of “Star City” as a tech hub, but nestled halfway between Denver and Chicago, Lincoln is growing fast (and so is the city’s online scene). Nebraska businesses are making some serious noise, so making your voice heard—digitally—is more important, and also more competitive, than ever before.

Hitting the Digital Bullseye

Lincoln is famous for its vast cornfields and die-hard football fans, but it’s also quietly rising to the top in other industries.

From healthcare and transportation to business and manufacturing, Lincoln’s growing faster than outsiders assume. After all, Forbes named it the #1 best city in America for new jobs. While the agriculture industry is still alive and better than ever, its educated, hard-working population is connecting with countless consumers (and producers) every day. So, if you want to keep up with this fast-paced city, it’s time to get your online presence on target.

Making the Community Connection

Folks in Lincoln value dependency, so when they find a business they can trust to deliver every time, they stick with it. Getting on people’s lists of go-tos starts by building a real relationship with them. Don’t just think about the now; show them what you have to offer them long term. Here’s where your website and social media come in, taking those first impressions off your plate. Making sure your website can connect with them on the same level that you can in person is key. If you misunderstand who you’re talking to when writing your site’s content, you’re wasting your time, and they’ve probably gone and found someone else.

Trust us, it’s better—and easier for everyone—to get things done right the first time around. Lifted Logic is here to help you find and understand your people so you can enjoy the fruits of your digital marketing near Lincoln. From what they like and what they don’t to what they value and how they communicate, we’re here to determine their wants and needs and infuse it into every aspect of your brand’s digital identity.

Location, Location, Execution.

We’re all for putting energy into improving your relationship with yourself, but when it comes to business, you have to put yourself out there. You don’t form valuable, lifelong connections on a whim—you have to find the right people in the right place and talk to them the right way, and that starts by showing up when they use search engines like Google. You have to make it clear where you are, because most of the time, people are looking for something nearby. That’s why localizing your SEO strategies for digital marketing near Lincoln is so important.

However, what you need to do to rank on those search engines changes based on your location. If you just opened up your business’s doors in a suburb of Lincoln like Weaverly, don’t try to cast a bigger net and capture all of Lincoln. Instead of trying to fish in a bigger pond, focus on catching the best fish where your business is actually located. This isn’t a universal hard rule, but it’s important to come back to as a general guide because it helps you establish a strong local presence. Don’t worry—Lifted Logic’s nerds will dive deep into research to see if this is the case for your business before we do any SEO writing.