With the last month of 2015 approaching fast, if your business is not advertising online in Kansas City, your company is doing something wrong. Almost 16 years after the Dot Com Bubble of the new millennium, the internet is continuing to grow and show consumers that the internet will have the answer (and product) they want.
What are your advertising online in Kansas City options?
As a company, you have to explore all options when thinking about what direction to take your marketing. In addition to internet marketing, there are many other tactics. Although there are other ways to advertise, regardless of your industry, your company needs an online presence. Using a combination of internet marketing tactics and tools will help your company grow.
Advertising online in Kansas City: The Tactics
Search Engine Optimization (SEO) is one of the best ways to increase your online presence. We are more than happy how to train you how to properly use SEO whenever your site is up and running. If you are still feeling lost after your training hours, we offer copywriting services at an additional fee.
Advertising online in Kansas City: The Tools
There are many websites that will help you track how you are ranking on search engines. Below are some our favorite websites. Please note that the websites below may have a monthly charge associated with them.
- Lucky Orange. Lucky Orange is website that can track your user’s movements in real time! Watch a user interact with your site. What are they clicking on that doesn’t have a click feature? Are your users spending a long time on your site without converting? You will be able to go through your website from the potential customer’s point of view.
- Moz. This is a terrific website that tracks your company’s keywords and can tell you where you are sitting at in the rankings! By keeping track of your keywords, it can help you monitor the success of your marketing efforts.
- Alexa. Although this website delivers similar results that Moz does, it is important to cross-reference your data for the most accurate results.
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
