Search Engine Optimization
UX Design
UI Design
Front-End Development
Back-End Development
API Integration
Photography
Videography
Project Management
PPC
The challenge
With a niche market for the highest quality engraving products and jewelry tools, it was imperative to make this e-commerce site easy-to-use and beautiful. Their website needed to focus on the details of these ultra-precise products, with a straightforward navigation menu and an intuitive online shopping experience.
Our primary goal was to drive their target audiences to the website for a positive user experience that drives sales. Through impactful visuals, educational content, UX design, and more, this website’s features make it a powerhouse for e-commerce.
How it Went
With so many types of specific products, we made it simple for users to find what they need. This required development to create a shopping experience that suited the GRS brand, everything they sell, and their target demographics.
The online shopping navigation starts off by browsing via categories, with sorting options, product types, and other customizable filters. Once an individual product is selected, the user receives a wealth of in-depth information to help inform their purchase decision.
Our Solution
To help any user find what they need, we created a Build My Bench tool. This tool guides the user through everything they’ll need to build a customized bench, navigating them to choose their specific handpieces, gravers, work surface, and more.
After compiling the chosen selections, users see a comprehensive product list with pricing information and the easy ability to add all of their selections to their cart. This overview helps everyone—from beginners to industry experts—build the bench that’s right for them.
Standing the Test of Time
Since launch, GRS has used many other site features, such as a static top banner for information on shipping delays and other relevant content.
Their website also houses a Resource Library, training program pages, a repair service page, and other information, with a capacity to evolve right along with GRS.
“Lifted Logic has been a pleasure to work with. We trusted Lifted Logic with a large e-commerce web build for over 700 products and also services. They worked hard for us and taught us a lot in the process. We were offered free meetings around SEO, content strategy, analytics, and more. Can’t recommend these folks enough.”
GRS
Chris Correll
