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Construction Brokers, Inc.

More than "good bones"

Project

Website

Completed

2021

Industry

Construction

What We Did

Brand Refresh
SEO
Website Design
Front-End Development
Back-End Development
Videography
Photography

The challenge

CBI, also known as Construction Brokers Inc., lovingly refer to themselves as building “Everything but the elevator.” This general contractor started with a placeholder website that didn’t represent who they are or what they do. They came to Lifted Logic looking to build a new website and assist in enhancing their visual brand. More importantly, this stemmed from their desire to expand their business into new regional markets.

Launch Website

Design

New Website. Same Great Service.

For the visual language, we looked to what CBI is most known for: elevators and escalators. The tall shapes, sharp angles, and parallax movements are subtle nods to the company’s main specialty.
The vertical nav bar was a simple touch that continued the concept throughout the site in a unique, yet user-friendly way.
Their existing blue color palette was freshened using a vibrant monochrome scheme and stands out among competitors.

Content

The Power of Storytelling

Providing valuable insight to the user upfront is a fantastic way to convert users into leads. During our content strategy process, we took a deep dive into the brand’s identity, including their target audiences, voice & tone, brand values, and differentiators. All of this information helped us translate their story into an easy-to-navigate website with all of the right talking points to speak to their ideal prospective client.

Content

Tailored SEO for Long-Term Expansion

CBI serves several regions of the United States, and their website needed to reflect that. With visuals and SEO content written for over 20 states, their website works as a 24/7 salesperson to establish roots in these markets.

Lead Generation

The Project Planning Tool

Providing valuable insight to the user upfront is a fantastic way to convert users into leads.

With CBI’s new project planning tool, our content, design, and development team worked together to create a unique visual contact form that asks all the right questions—without the fluff.

Photography & Videography

When creating content for a niche service offering, it was essential to provide CBI with visual assets they could re-use not only across their website but also in other marketing applications. We made sure to capture the CBI team in action on a jobsite to help complement the story we were telling within the written content and website’s design. As an industry leader with decades of success, CBI believes the most important things to build are relationships. With that in mind, our photo and video assets highlight their people in an approachable, warm tone.