Know how your website is performing.
Incredible tools like Google Analytics and Webmaster Tools exist for you to learn how your website is performing. These tools are entirely free and at Lifted Logic, they are incorporated into every website that we build. Analytics and reporting is utilized to show the performance of a website or any online marketing campaign.
However, it is not enough to have these tools integrated with your website, you must know how to read and understand the data as well. Confused? Lifted Logic has a certified Google Analytics expert to guide your online marketing efforts, based on real, tangible data from your target audience.
Don’t get bogged down by the data.
What information you look at or choose to study from Analytics should be dependent on what you are measuring. What is a successful website interaction to you? Are you looking to see how your website speaks to visitors, how the visitors behave, what they interact with and like or dislike? Or are you trying to ensure that your CPC campaigns are bringing in revenue and a good CPA (Cost Per Acquisition)?
There’s an endless amount of information you can find within Google Analytics, Webmaster Tools, AdWords, and many others. What is important is to understand what data or metrics can have the best impact on ensuring your marketing investments the highest return possible.