Your business will not be able to compete in the online world unless your customers can find you on the web. The easiest way to make your site visible to people on the web is to optimize your site for search engines. Doing it in a way that the search engines like is even more important. This is known as Search Enginge Optimization or simply SEO.
The key to know where your going to go is to formulate a plan before your begin. You have to have an idea of where you want to rank and for what results. It’s a good idea to start searching your competitors or your industry to begin thinking how you would search for your business. The Google Search Based Keyword Tool (Click Here) is a great place to get a starting point for what your looking for. It will tell you any keywords that are associated with your site. You will want to narrow your list down to a minimum of 25 terms or keywords that you will focus on.
Begin making content rich material that is SEO friendly, but not littered with keywords. The importance of this content is two fold. First, and most importantly, users will read your content and hopefully come back looking for more new content. Secondly, search engines like content that is keyword rich, but will penalize you if you try to cheat, by doing things like making blog posts of nothing but keywords. Writing quality content will only help you in SEO rankings.
An effective SEO strategy cannot happen overnight, it is a process that you must continually work on and tweak as needed. If you put in the work, it will eventually pay itself off when your site shows up where you want it to. If you would like to learn more about SEO and how Lifted Logic can help your business contact us today to set up a free meeting!
Lifted Logic
Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.
