Digital Marketing Near Des Moines

Taking the Web Beyond Websites

At Lifted Logic, we built our reputation by creating websites that work, but we quickly noticed that businesses needed to tailor their entire digital presence to make those sites truly effective. That’s why we integrate all our clients’ digital efforts into one complete plan. With effective writing, we write the story of your business beyond the site your users see every day, with the help of three powerful letters.

SEO (search engine optimization) lives in an ever-changing landscape of trends and algorithms. However, the overarching principles of SEO have remained true since the dawn of the search engine. Ultimately, a well-written, optimized, informative site will win out over hacks and shortcuts. Many digital marketing agencies near Des Moines may claim to “hack the web,” but Lifted Logic doesn’t hack anything.

Reap What You Sow

Fun fact about Lifted: our founder actually wanted to start our business on a farm! Luckily, Kansas City had better internet connection.

At the core of every successful strategy, we scatter hundreds of links to your site throughout a localized search area. Sounds a lot like planting crops, doesn’t it? Even the Amish in Davis County know that, in the end, you reap what you sow. That’s why search engines like Google, Bing, Yahoo, and more all use those seeds to grow link trees about a subject. Just like a tree, search engines rely on content rooted in quality to build strong branches matched to user intents.

We may not be arborists, but our way of doing digital marketing near Des Moines is all about cultivating growth. Good content? That’s your sunlight. Strategic links? Your roots. And when we do our job right, your business branches out in every direction 🌳

So, what do we have here?

To picture your leads, consider a tree. Stronger branches bear more fruit, and weaker ones get pruned over time. You’re always welcome to make SEO content yourself, but once you plant that tree, you need to devote time and resources to building strong branches. Huge corporations spend billions every year on marketing for a reason.

Quality takes more time, effort, and expertise than it may seem at first. Many businesses start by using their own perspective to understand their users and how their website suits their needs. But at Lifted Logic, we use data-driven strategies to garner your audience and boost numbers using detailed analysis, and that’s before we even start writing! Unless you know how to turn 24 hours into 48, then we should probably talk.

Lifted Logic has talented teams of strategists, writers, designers, and developers helping businesses build content that modern consumers deserve. Staying ahead of trends and predicting consumer behavior is a skill not all CEOs have, and that’s okay. That’s why LL’s way of doing digital marketing near Des Moines prioritizes teamwork and education.

We’re in This Together

Whether we’re in KCI or DSM, Lifted Logic is here for our clients after their site launches. We craft regularly scheduled content updates, strategy, and performance tracking into every ongoing marketing plan. With our tailored business development plans, we support our clients’ success for months—even years—after launch day.

Do you have the time to write blogs, run social media campaigns, and interpret intricate data points to guide the development of your business? We do! That’s where our marketing plans get really fun. We’ll start by identifying key things that potential customers may be searching for. These are what are known as “keyphrases” to search engines.

Then, we hand things off to our content team of experienced project managers, strategists, and writers. When it comes to digital marketing near Des Moines, their decades of combined experience help position your content for real, measurable success. As you show up for more keyphrases, search engines take notice by sending you more finely tuned leads ready to make a decision.

The View From 10,000 Feet Up

While many consider Iowa to be a flyover state, we know better. Bigger businesses in larger markets like L.A. and New York spend millions of dollars building a digital presence. So, to stop letting leads fly over your storefront, get their attention and keep them coming back for more with an effective marketing plan built for your business.

Go ahead, give us the view from 10,000 feet up. As we descend into DSM, Lifted Logic packs the digital marketing strategies designed to command the audiences that mean the most to your business. These are the people who are using your site the most, so why wouldn’t you want them to enjoy their experience? Trust us, creating an enjoyable experience improves ROI faster than a sale ever will.

To create the best experience for your users, you should focus on the people closest to you first. This helps to determine the particular voice and tone that your online presence should take. When you know how to talk to your most valuable markets, you’re on your way to growth!

Content-Driven Conversions

Our “secret sauce” for digital marketing near Des Moines isn’t actually a secret. Quality content drives quality conversions. Yep, it’s that simple! When your customers feel more informed, they trust you more.

As you gather leads from your marketing efforts, you’ll begin to develop a funnel of clients. Your funnel will help you optimize your user experience to exceed the needs of your customers and keep them coming back. That’s where remarketing gets fun!

Let Results Make the Noise

Before we get too ahead of ourselves, take a second to think about how dang big the web really is. New sites spring up every minute of every day. So yeah, we understand how intimidating it can be to jump into the digital space, much less dive headfirst into digital marketing.

Near Des Moines, we’re teaching you how to swim—no need to panic doggy-paddle your way through.

When Lifted Logic jumped into our market in Kansas City, we found that helping our neighbors brought us more success than going after big whales. We started small by helping family-owned businesses and local non-profits. The fate of our first clients was determined by awareness over almost anything else. But that was back in 2007.

Now, we’re continuing to evolve our strategy for internationally known businesses, and a handful of landmarks that put Lifted on the map in Kansas City. Helping corporations with just as much efficacy as a non-profit requires very different SEO strategies. Search engine optimization (SEO) can get complex, but at the core of all our projects, it’s actually pretty simple logic. With the right amount of time, tactics, and creativity to keep up with your audience, you can enjoy a major return on your investment.

Four Intense Intents

Every time you make a Google search, it falls into one of four categories. These categories help Google determine your “user intent.” With this logic, we can determine that a business’s users are looking for informational, transactional, commercial, or navigational content. Googling the best digital marketing agency near Des Moines seems simple. But we assure you, a lot of work goes into showing up in your search.

Here’s what your search boiled down to. You did what we call a commercial intent search, and we’re here for it! Our writers understood that the words you used indicated that you want to learn about online marketing services before committing to a buying choice. That’s why we optimized our site to capture that search!

Why are we giving you the playbook to our strategy? It seems easy looking at SEO from 10,000 feet up, but you have to be on the ground to know how big of a commitment this strategy truly is. Whether you call us for guidance or want us to just take over, we’re glad to talk deets about how to grow online.

The Tale of Your Till

Look, we could provide a glossy analogy about how you could tell your life story through your business. But let’s get real—businesses need to tell the story that matters most to their bottom line. That’s why our strategists, writers, editors, and managers all work closely together on every project.

Our content plans are completely carried out in-house from concept to execution. This ensures that everything stays as consistent and reliable as possible. And yes, we can work on other projects, like lead optimization, too. But we always recommend getting down to the basics first. You may know how to build a business, but do you know how to write for one?

To tell the tale of your success, let your products or services do the talking. What do you have that other businesses don’t? Why are your customers coming back for more? Not sure? That’s where Lifted Logic’s team comes into play.

Your Crash Course on Modern Digital Marketing

Mailers and koozies in the state fair parade are great ways to attract audiences the old-fashioned way. But many businesses are making drastic changes to increase ROI with slimmer marketing budgets than ever. So, Lifted Logic’s approach to digital marketing near Des Moines is helping our neighbors do more with optimized content.

Regular blogs, podcasts, and posts create a better ROI than any free koozie ever could. So we start tailoring every marketing plan around your presence and your audience. Let’s start by taking a look at how you look on the web right now.

Your Presence Is a Present

For real! It sounds like a cheesy Valentine’s Day card, but you’ve put a lot of blood, sweat, and tears into your business. Why shouldn’t you be proud to present yourself online? Go ahead, Google what your business does really quick.

Like right now, do it. Then come back!

We’re glad you’re back! So, as you’ve seen, your business may not even be on the first page of results. But hey, people go to the second page of Google, right? Well, we don’t. Poorly optimized businesses lose out on leads because they lack high-quality content. Search engines now use highly trained AI and complex algorithms to sift through the entire internet and generate search results. These algorithms used to be ruled by black hat SEO companies that crammed keyphrases and built sketchy websites. With modern advancements in how we search, our language is changing faster than ever.

To ride this wave of progress, you need people who know how to speak to the web. Lifted Logic uses key data points to prioritize your target user intent, location, and experiences to help you manage leads more effectively. It all starts with knowing the proper intent. That’s where things can get tricky, as we examine the exact language a search engine might understand and put our analytic skills to work. We capitalize on keyphrases to slowly dominate your immediate surroundings.

Real Estate on the Web

Have you ever won a full game of Monopoly? By owning the board, you get more players paying you, and eventually, you can run away with the game. But only if you start small. The same logic works with SEO! “Owning” your location is incredibly important to our process. That’s because your community is where your largest customer base should be. As your business becomes more findable across related keyphrases, search engines award optimized sites with a top ranking. Since no one likes to scroll too far from the top, the more reliable you look, the more real estate you can own on the web! Hence why SEO is such a big part of our approach to digital marketing near Des Moines.

We don’t want to work with a business that doesn’t provide consistent, high-quality work, right? So, this concept is nothing new to consumer behavior buffs. When your neighbors need your business, you should always want to show up first! Different business models need different approaches to content creation and lead management. That’s why you should always focus on who’s around you before you expand your horizons.

To stay with our Monopoly analogy, winners know that you don’t build an empire by buying properties willy-nilly. You need a strategy—and a little bit of luck—to decide where you want to dominate on the board. Where are most of your customers coming from? Why are they coming to you? These are questions our team considers as we build your content strategy. The ultimate goal of every marketing plan is to rank in the top 3 organic search results. We can get into sponsored search, too, but that requires a different kind of strategy.

By “owning” searches in your area, you’ll draw in more leads and increase your conversion rate! Eventually, your reputation for quality builds footholds to help you dominate even further—but it all starts by owning your target zip codes.