Reach new markets, tell your story, and support your business through sustainable digital marketing.
Most businesses see marketing, especially on channels like social media or by using paid advertising like Google Ads, as nothing more than a necessary evil. We’re here to challenge that. Digital marketing is a strong, effective way to find new business on the web—where your customers are at—at a third of the price of traditional advertising. And what’s more, we can track the efficacy with laser precision to help optimize your every marketing dollar.
Don’t say we didn’t warn you 😉
After your website launches with Lifted Logic, it can be easy to assume you can simply go back to being on autopilot with your marketing. And sure, if all you wanted to get out of your website was a nice landing experience, that may seem like the best decision for your current capacity and resources. But for the majority of our clients, a website is never truly done. It’s a living thing that needs care and maintenance… kind of like a really old, really smelly sourdough.
The problem is, those things are exhausting. Consistently publishing fresh SEO content to your website; posting on social media; creating high quality video assets; and putting out monthly newsletters never seems like a top priority when you’ve got fires to put out. Especially if you are a small or medium business and don’t have the dedicated staff to handle any digital marketing for you.
That’s why a few years ago, we began layering in marketing services for our clients after site launch. Our team was already well-versed in best practices across all of these mediums, so it’s honestly a little silly we didn’t think to do it sooner.
Rather than letting your digital presence go on the back burner, Lifted Logic can produce a variety of high quality content on a regular basis for your business. We write long-form content for your website to continue to diversify your search engine market share. We post to social media platforms and send out newsletters. We even go and shoot videos for you to use throughout the year. It’s a lot of work, and we don’t make much money doing it, but we’ve come to be just as obsessed with digital marketing as building websites.
Not to get too poetic, but to us, digital marketing is an opportunity to create a whole network of stories all over the web, all focused on your brand. It’s taking your business, mission, products and services and weaving them into multiple touch points for the user. We help you get your audience engaged and excited over news and updates. We encourage people who are “on the fence” to become a lead. And we establish you as an authority in your market and industry overall. It really is a beautiful thing 🥺
Believe us, we understand better than most that where you spend your money can make or break your business. It’s why we offer every Lifted Logic client free ongoing training for the life of their website. We believe so much in what we do that we will literally teach you how to do our jobs yourselves if it means you’ll have more success long-term.
That said, the cost of a typical digital marketing program at Lifted Logic is roughly equivalent to how much you would spend on the yearly salary of a single marketing specialist. So essentially, you’re getting the knowledge, experience, and skillset of an entire agency for the price of one employee. Pretty cool, right?
Our employees know so, so many things. One of the things we think we’re incredibly good at is helping our clients strategize the most advantageous channels. We’re business owners first, which means we aren’t out to simply spend your money; instead, we take ownership of your brand, your business goals, and your budget to help you strategize a digital marketing plan that could very well include both SEO and PPC.
PPC stands for pay per click. Most PPC companies (especially in Kansas City) charge their clients based on a percentage of ad spend. That may sound fair at first glance, but really think about that. What incentive would they have to tell you to turn off an ad that isn’t performing? They’re still making just as much money on it. They could even tell you to spend more. It wouldn’t be right, but they could.
Honestly, we’re not in it for the money. PPC is a great short-term strategy to utilize for some of our clients who need a little boost in organic search, or to help re-engage users who didn’t convert on their website the first time. But once you spend that money, it’s gone. Again, if we owned your business, we would rather spend that money on re-usable assets you’ll get more use out of long-term.
We are an award-winning PPC company not because of volume, but because of quality. And the diverse skillsets we have within our larger digital marketing services allows us to get really creative. We can help you create targeted PPC landing pages. Use your PPC insights to improve your SEO and website content. Help you determine the cost of the acquisition of your leads and set reasonable goals and key performance to keep everyone on track.
Lifted Logic: making you think differently about digital marketing since 2007.
We’re going to let you in on a little secret. Most digital marketing companies in Kansas City take the wrong approach to digital marketing. Yes, all of your marketing channels have some value, but they don’t necessarily carry the same value. The reason our clients are typically successful when using our digital marketing services is because we establish clear KPIs and have a way to measure and track everything from the start. This allows us to continue to learn, pivot, and grow as needed to help your marketing get continually better.
The biggest misconception about digital marketing is that you need social media, a newsletter, etc. to get leads. And while those things are great for re-engaging your existing audience (or reaching potentially new viewers with a paid social media campaign), those channels are not, and were never designed to, convert users into leads. Instead, their job truly is to drive traffic to your website. And it’s your website’s job to convert them. Once you realize this, you begin to look at digital marketing a lot differently.
Marketing Spotlight
Tess, aka “that giant golden retriever’s mom,” helps our clients reach their customers as a Lifted Logic Email Marketing Strategist. Her degree from the University of Kansas, and her time spent at Accademia del Giglio in Florence, Italy, helps her craft clever, motivating, and gorgeous newsletters across a broad scope of clientele.
As a renaissance woman, Tess loves traveling, eating good food, and playing piano.
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Lifted Logic has managed web design projects large and small for over a decade. We’ve honed our process to not only ensure an engaging and well-strategized product, but to educate you through every step of the way.
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After going live, we submit the sitemap to Google’s index, which can take a few weeks to fully crawl the new content. There are a few things to keep in mind that you can do to positively impact your rankings after this process has taken place.
Drive traffic.
Whether it’s celebrating the launch of your new website or simply promoting the various solutions you provide on it, you should encourage users to visit the website as much as possible; this may be through a newsletter, social media, links in an email signature, or some combination of the above. This will give the site a chance to earn new traffic, start tracking user behavior and engagement, and indicate to search engines that the content is helpful and relevant to users.
Create content.
Consistently publishing new content to the website will indicate to search engine crawlers that you are properly maintaining your website for the benefit of your users. The main way to achieve this is to write and publish blog posts. However, if there is a specific page for which you are trying to improve performance, you may consider adding additional content to that page specifically, either by adding a few sentences or even whole components/sections that further describe that topic and use a rich variety of topic-relevant keywords.
Seek out linking opportunities.
Anytime you can earn your site a ‘backlink’ from another, reputable website, the better you may do in rankings. Earning links builds your authority over time. Try collaborating with (or sponsoring) other local businesses, news outlets, area-specific or topic-specific forums, and other local organizations/events.
Continually monitor & maintain.
If you are regularly maintaining your website (ensuring no dead pages, grammar mistakes, etc.), publishing new content, earning new links, and driving traffic to the site, your website performance will continue to grow over time, earning you more authority and more eyes on your content.
Absolutely! Our content strategists and data analytics team help you with both planning and analyzing your marketing content. If you choose to use our marketing services, we’ll personally meet with you once a month to go over analytics, celebrate points of growth, and come up with a plan to improve the following month. We know you care about your success, and so do we.
Our content team’s full-time job is to get to know our clients’ businesses and industries inside and out. As a marketing client at Lifted Logic, you will be assigned not only a project manager to be your main point of contact, but you’ll also have a dedicated copywriter on your team who will become the expert for your brand. They write your content every month, getting more and more comfortable with not only the subject matter itself, but also the voice and tone. We continually research your services, your products, and writes blogs that inform—and possibly entertain—site visitors. And most importantly, those blogs work their SEO magic to improve your ranking.
