Keeping your eCommerce site up to date is the key to generating more business for your Olathe Business!
One problem clients often talk to us about is how their eCommerce website starts out doing really well and then business dies down or drops off. This is not only frustrating but it can hurt your business and cause you stress. Here are a few reasons why eCommerce sites can have a decline in traffic and how you might go about fixing them…
1. The hype dies down: What we mean by this is that when your site first launches you are continually getting new visitors, and since the site is something new it excited people. Once the new wears off of you eCommerce site it can be hard to maintain the numbers. Making sure you continue to add/update products, run promotions or coupons for loyal customers, of even just send follow up emails to past clients to ask how you could improve their shopping experience.
2. Bugs arise: As your site starts getting used bugs will pop up NO MATTER WHAT! With each new user you are gaining data on how they are shopping, what problems they run into, or why they didn’t make from the homepage through checkout. Don’t be discouraged when bugs arise, because all eCommerce sites have them. Just be calm, work with your developer, and be sure to follow up with clients who had problems so you do not lose their business.
3. Remember that you website isn’t a build it and walk away project: Websites take work. If they didn’t we’d be out of a job as soon as every company had a site built. All websites, especially eCommerce sites, take work and updating. That doesn’t mean that you should hire someone to constantly maintain it but that does mean you need to be comfortable talking to either your developer or and IT person to help you sort throughout your sites lifetime.
If you are interested in learning more about updating and maintaining a eCommerce for your business in Olathe, contact Lifted Logic today by either calling the office or filling out the form on the right. We will talk with you and see how we can help your business continue to succeed.