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Marketing

Recent 18 May 2016

Tips for a Successful Email Marketing Campaign

by Lifted Logic

89AZTB8E5HDo you constantly find yourself wasting time and money on email marketing campaigns that do not give you the results you strive for? Lifted Logic can assist you with our top tips for a successful email marketing campaign.

Email marketing campaigns can be a huge asset to your business. However, if you are putting a nice chunk of your marketing funds into email marketing campaigns that consistently fail to drive results, then it is time to consider a new game plan for your marketing efforts. At Lifted Logic, our team of marketers study the behavior of marketing campaigns. By doing their research, the team knows first hand what works well for businesses and what hinders them. If you are stuck in a rut trying to fix your issues, we can help you with our tips for a successful email marketing campaign.

Tips for a Successful Email Marketing Campaign

There are a few different aspects to your current email marketing campaign that could be causing you difficulty, but the following tips are intended to fix the more serious problems: too many email blasts, poorly written content, and goals without results.

  • Determine your goal: Make sure you have a clear call to action. This can include: “Buy today”, “Contact us”, “Like us”, etc. If your goals are clearly determined in your email marketing campaign, it will be easier for your clients to know exactly what you want them to do.
  • Have engaging copy: It seems silly, but do your best to forgo complicated jargon. The majority of your clients will not know these words, leading them to confusion. We recommend that your copy is well-written, engaging, and personable.
  • Don’t overload your audience: If you send too many email blasts, your clients will likely be annoyed and overwhelmed with your information. Do your research to find what time and how often your audience would prefer to receive emails from you.
  • Listen: Take the time to really listen to your clients. What do they like? What do they not like? By showing your clients that you know how to listen to their needs, they will be more likely to contribute to your email marketing success.

To learn more about Lifted Logic’s marketing services, follow this link.

Increase the success of your email marketing campaign with Lifted Logic!


About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.