In today’s business world, search engine optimization (SEO) is key to reaching potential clients and bringing new business into a company. At Lifted Logic, we understand the importance of SEO for Overland Park businesses and to businesses all over the world. We offer a variety of services to help make our clients’ websites shine in the search engine spotlight. Most users type a few keywords into Google and typically never venture beyond the first page of search results. If a business’s website is not featured on this coveted first page, they are losing business to the competition. With some help from Search Engine Land’s article on the subject, we are going to take you through some truths that examine the importance of SEO for Overland Park businesses. (Pictured is the York Companies’ blog page we maintain)
On-and-Offline Marketing Go Hand In Hand
The once clearly-defined boundaries between the online and offline worlds are disappearing. A website absolutely must present itself the same way both online and offline and any gaps between the two can have a detrimental effect on sales and search engine rankings. To make sure a business is having the most impact with respect to advertising, the offline team needs to work with the online team to create a seamless marketing strategy. Effective SEO is absolutely essential to a company’s success and nearly every business out there is vying for the top spots in search engine results. By hiring professional SEOs, a business is ensuring that its online presence creates the most opportunities to be seen and heard.
Google Rankings are a Privilege
As SEL’s article states, “Google owes you nothing. Don’t expect special treatment, regardless of how important or successful your business is.” The good news about this truth is that everyone has an equal shot at appearing first in Google’s search results and it’s always possible to move up in rankings. If a company is employing effective SEOs, they’ll have more links and better content than their competitors, directing a lot of industry business exclusively their way. Even if a business has a smaller budget than others, some SEO posts are better than none. Even just a few short, organic, keyword focused SEO blog posts a week can boost website traffic and Google rankings.
SEO is Dynamic and Abstract
Many local business owners don’t buy into the importance of SEO for Overland Park businesses because it is largely “invisible” or abstract. SEO is not an exact science, it is all dependent on employing an SEO who understands the company and its customers. Google likes content that is focused on user experience, not the number of links or keywords a site can push out. Though some may believe it’s all about keyword-central content and links, SEO is much more. A site has to be constantly maintained and filled with useful, thoughtful content that is actual helpful to users.When done correctly, SEO is incredibly time consuming, and that’s where we come in.
At Lifted Logic, we help a lot of clients to bridge the gap between their offline reputation and their online presence. All too often we’ll see a client who offers high-end services or products and their website does not reflect it at all. This experience has led to our understanding of the importance of SEO for Overland Park businesses. We provide SEO blogging services for clients who specify frequency and length of organic SEO posts and the results are clear: SEO is the best way to attract customers to a company. Our clients see the results of our SEO efforts when they gain top spots in Google search rankings. To find out what Lifted Logic can do for your business, fill out the form below and get in touch with us today!