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Recent 26 Mar 2015

The Benefits of Content Marketing

by Lifted Logic

Searching for the best content marketing in Kansas City? Come to Lifted Logic!

First thing’s first: you’re probably asking, “What exactly does content marketing in Kansas City entail?” According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

The marketing, copywriting, and search engine optimization teams at Lifted Logic are always collaborating in order to offer effective content marketing in Kansas City. If you’re still unsure about what good content marketing can do for your business, here’s a few key benefits of Lifted Logic’s content marketing in Kansas City:

  • Generating revenue: This is ultimately the goal of marketing, right? If your strategy does not make you money, you wouldn’t do it.
  • Attracting unexpected clients: According to one expert, “[With content marketing], you’ll do more than pull in new leads. You’ll attract customers you never expected.” Keeping your content engaging and relevant to your customers will naturally draw others through social media channels and search engines.
  • Building relationships with your clientele: The more you can directly speak to your audience, the more sales you’ll make. By using a friendly, approachable voice (like the one our writers can provide with our content marketing in Kansas City), you form a trust with the people reading your content.
  • Positioning you as an industry authority: By posting content that’s useful to your customers, your posts will be “shared” among people. Google will also automatically give your content more weight, as it sees you as an industry authority with more knowledge than your competitors.

Now that we’ve convinced you that your business definitely needs effective content marketing in Kansas City. If you’re ready to discuss your project, just give us a call or fill out the form on your left today!

About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.