Effective social media marketing can make a business infinitely more successful. If a business knows how to communicate to clients and potential clients on a social media platform, it allows the barrier between business and the general public to come down. At Lifted Logic, we provide social media management in Overland Park for our clients. It saves clients a lot of time and hassle to allow our experts to create timely and clever posts to Facebook, Twitter, Pinterest, and other social media sites for them and generate more public interest in their services.
As you read over the following benefits of effective social media marketing (inspired by this Forbes article), be sure to keep in mind that Lifted Logic can provide all these benefits to your business when you contact us about social media management in Overland Park!
Brand Recognition/Competitive Advantage
When a company utilizes social media, they are giving themselves a significant say in how they are presented to the public. The business itself controls what the public sees and can really build its own reputation with customers. Repeat exposure and interactions with a general audience is crucial to ensuring potential customers remember a particular business when a need arises. Since so few businesses are effectively using social media, there is a lot of room for a specific business to stand out among the rest. They can capture the audience of competitors and really bring in a lot of business and traffic to the site. Everyone’s favorite business to follow lately on Twitter is @TacoBell, and after a brief visit to their home feed, it’s not hard to see why:
Taco Bell interacts with its everyday clients and celebrities often, they keep up with trending topics and make trending hashtags apply to their products, and they aren’t afraid to engage their fast food competitors or other businesses. Taco Bell has built a huge twitter fan base that only increases sales and brand recognition worldwide.
When a business shares little details or photos about their every day operations, it makes followers feel like a part of the community or environment of the office, even though they may have never set foot inside the building. Having one-on-one interactions with followers also helps a business really get in touch with their community base and the needs of people in the area. The insights a business may gain about themselves on social media could potentially be more beneficial than any marketing strategies they pay top-dollar to implement.
Increased Site Traffic
At the end of the day, more site traffic = a more successful business. In the last few years, social media has consistently been one of the top generators of website traffic (using Google Analytics will show how successful a business’s social media efforts are). A site cannot actually make any financial gains until users find their way into the site, and an effective social media campaign can do just that.
Lifted Logic’s Social Media Management in Overland Park
At Lifted Logic, we understand the importance of an effective social media campaign for our clients. Our writers push all the blogs they write for our clients out to their social media pages and they make original posts to clients’ Twitter, Facebook, Pinterest, etc. pages. If your business is not properly taking advantage of the incredible opportunities the world of social media presents, or you simply do not have enough time to manage it yourself, Lifted Logic’s social media gurus can deliver the additional traffic and clientele you’re searching for with social media management in Overland Park. Fill out the form below to get in touch with us today!