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Web Strategist

Department

Content

Minimum Experience

2 Years

Employment Type

Full-Time

Direct Supervisor

Director of Content

Hybrid Schedule

In-Office Tuesday, Wednesday, Thursday

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About the Role

Position Summary

Using user research methods, data, and best practices, an Web Strategist creates the structure and long-term vision for a website project. The Web Strategist works with the content and design teams to align the Web design with business objectives, user needs, and technical requirements. A Web strategist is also involved in performing keyword research, building site architecture, developing user personas, and constructing customer journey maps. The Web Strategist, plays a pivotal role in shaping the overall user experience of our digital products and websites. You will collaborate with cross-functional teams, including writers, designers, developers, project managers, and clients to define and implement user-centric strategies that align with each business’s goals.

Key Responsibilities

  • Conduct research on client’s market, audience, SEO, and past performance.
  • Create customer journey map and site architecture.
  • Create strategic content plan that encapsulates project scope, client goals, SEO insights, and user experience.
  • Conduct user research to understand user behaviors, personas, needs, and pain points.
  • Analyze user data and feedback to identify opportunities for improvement in the user experience.

Essential Job Functions

  • Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
  • Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
  • Create site map and page architecture.
  • Implement client brand guidelines regarding voice and tone.
  • Lead Q&A meetings with clients for content collection purposes.
  • Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.
  • Web Strategy Development:
    -Develop and articulate a comprehensive Web strategy that aligns with business objectives.
    -Collaborate with cross-functional teams to integrate Web strategy into the product development process.
  • Information Architecture:
    -Define and optimize information architecture for digital products to enhance usability and accessibility.
    -Work closely with designers to ensure a seamless and intuitive user flow.
  • Usability Testing:
    -Plan and execute usability testing to gather valuable insights and validate design decisions.
    -Iterate on designs based on user feedback and testing results.
  • Collaboration and Communication
    -Work closely with project managers, designers, writers, and developers to ensure a cohesive and user-centered product experience.
    -Clearly communicate Web strategies and design rationale to both technical and non-technical stakeholders.

Position Requirements

  • Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
  • Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
  • Create site map and page architecture.
  • Implement client brand guidelines regarding voice and tone.
  • Lead Q&A meetings with clients for content collection purposes.
  • Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.
  • Excellent critical thinking skills and desire to ask the right questions.
  • Knowledge of writing mechanics, including grammar, syntax, voice, and tone in both writing and editing applications.
  • Comprehension of principles of storytelling.
  • Knowledge of word processing programs, including Microsoft and Google Drive products.
  • Either:
    • Proven self-taught writing abilities (assessment required);
    • Degree in English, Creative Writing, Communication, or other related field  (Human-Computer Interaction, Design, Psychology); or
    • 3 or more years of professional writing, design, or marketing experience.
  • Ability to learn, process, and implement new information quickly and effectively.
  • Willingness to collaborate with content and other departments and receive constructive criticism.
  • Excellent verbal and written communication skills.
  • Familiarity with industry tools such as Google Suite, Adobe, Figma, etc.
  • Knowledge of SEO, Web principles, Google Analytics, and/or marketing a plus.
  • Strong portfolio showcasing successful Web strategy and design projects.
  • Proficiency in user research methods, information architecture, and usability testing.

Please note: Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)

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