Web Copywriter

About the Role

Position Summary

In this role, you will be responsible for crafting engaging and optimized web content primarily for businesses within the medical field, ensuring their online presence effectively communicates their services, expertise, and values to their target audience.

Key Responsibilities

• Content Creation:
  Produce high-quality, SEO-friendly content for various medical businesses, including but not limited to medical practices, hospitals, clinics, and healthcare service providers. This includes website pages, blog posts, articles, and promotional materials.
• Keyword Research:
  Conduct thorough keyword research to identify relevant and high-ranking keywords in the medical industry. Utilize these keywords strategically to enhance the discoverability of web content and improve organic search rankings.
• Audience Understanding:
  Develop a deep understanding of the target audience for each medical business. Tailor content to resonate with their needs, preferences, and search intents, ensuring maximum engagement and conversion.
• Brand Consistency:
  Maintain consistency in brand voice, tone, and messaging across all web content to reinforce the unique identity and values of each medical business.
• SEO Best Practices:
  Stay updated on SEO best practices, algorithms, and trends to continuously optimize web content for improved search engine visibility and performance.
• Collaboration:
  Collaborate closely with cross-functional teams, including designers, marketers, and medical professionals, to ensure alignment of content with overall marketing strategies and business objectives.
• Performance Analysis:
  Monitor the performance of web content using analytics tools to track key metrics such as traffic, engagement, and conversion rates. Use insights to refine content strategies and drive continuous improvement.

Position Requirements

• Proven experience as a web copywriter, preferably within the medical or healthcare industry.
• Strong writing skills with a keen eye for detail and proficiency in grammar, spelling, and punctuation.
• In-depth knowledge of SEO principles and techniques, including keyword research, on-page optimization, and link building.
• Ability to conduct independent research and translate complex medical concepts into clear, accessible content for diverse audiences.
• Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.

Either:

• Proven self-taught writing abilities (Assessment required);
• Degree in English, Creative Writing, Communication, or other related field; or,
• 2 or more years of professional writing or marketing experience

Please note: Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)