Email Marketing Manager

About the Role

Position Summary

Largely self-managed position responsible for learning industry best practices, creating email newsletters, designing drip campaigns, managing client audience lists, and completing any other miscellaneous email marketing work for ongoing clients.

Essential Job Functions

• Create email newsletters using content from both the client and Lifted Logic’s writers
• Coordinate with content department for overall campaign strategy and brand messaging
• Communicate with design department to procure all necessary assets for following month
• Strategize, write, and deploy drip campaigns to meet specific client goals, making continual, data-driven improvements as needed
• Manage clients’ overall email audience list, including providing strategies for tags and/or platforms as needed
• Ensure proper user tracking is in place by coordinating with GA4 team.

Position Requirements

• Mastery of writing mechanics, including grammar, syntax, voice, and tone
• Strong knowledge of email marketing platforms, including Constant Contact, MailChimp, ActiveCampaign, Hubspot, etc.
• Comprehension of principles of storytelling
• Either:
  • Proven self-taught writing abilities (Assessment required);
  • Degree in English, Creative Writing, Communication, Marketing, or other related field; or,
  • 2 or more years of professional marketing experience
• Willingness to collaborate with content and other departments and receive constructive criticism
• Knowledge of social media feed aggregation programs / social listening software a plus (SproutSocial, Hootsuite, or equivalent)
• Knowledge of technical & content-related SEO practices a plus.

Please note: Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)